Open to opportunities

Lysander Rodriguez

@lysanderrodriguez

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Programmatic Sales Leader driving CTV, OTT, and DSP revenue growth through consultative data-led selling.

United States

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What I'm looking for

I’m looking for a long-term partnership where I can apply my 12+ years of programmatic expertise to drive sustained growth, focusing on CTV/OTT performance outcomes, consultative consultative selling, and strategic account expansion.

I’m a results-driven Programmatic Sales Leader with 12+ years of expertise across digital media, ad tech, and performance marketing, built through full-cycle sales and strategic account growth.

I specialize in CTV (Connected TV), OTT, Display, Audio, and DOOH, with hands-on experience across DSPs, SSPs, and data-driven marketing solutions that turn pipeline into sustained revenue.

My track record includes increasing programmatic revenue 200%, managing $4–6M in quarterly revenue while exceeding quota by 200%, and generating $600K in incremental revenue through cross-channel campaigns.

I’m especially proud of driving measurable outcomes like 35% higher advertiser engagement using first-party data and contextual targeting, and I’m focused on long-term partnerships where my programmatic expertise can drive sustained growth.

Experience

Work history, roles, and key accomplishments

Programmatic Business Dev Manager

M&C Saatchi Performance

Jan 2024 - Jan 2025 (1 year)

Launched a programmatic managed services GTM strategy across CTV, Display, Video, Audio, and DOOH, driving 5x outreach KPIs and booking 2–3 weekly client meetings. Represented the agency at industry events to showcase AI-driven, performance-based solutions.

Programmatic Strategy DSP Platforms