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Marinus Janse van Rensburg

@marinusjansevanrensb

Marketing Coordinator at Hotwire Marketing, cutting Google Ads cost-per-acquisition by 15% and organic traffic growth by 29%.

South Africa

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At Hotwire Marketing, I independently managed strategy for seven Google Ads accounts and reduced cost-per-acquisition by 15% through refined keyword targeting and bid adjustments. I also spearheaded SEO strategies for eight clients, increasing organic traffic by 29%.

At Vertex Automation, I managed full-funnel digital strategy and developed website content, while at Hustlery I created client social media campaigns and compiled marketing reports. I use campaign analytics to guide decisions and have experience with Google Ads, SEO, Meta Ads, and content calendars.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Hotwire Marketing

Oct 2024 - Present (2 years)

Managed strategy for 7 Google Ads accounts, reducing cost-per-acquisition by 15% through refined keyword targeting and bid adjustments. Executed Meta Ads campaigns on Facebook and Instagram to drive brand awareness and conversions.

Google Ads Meta Ads Facebook Ads Instagram Ads SEO Google Analytics ClickUp Social Media Marketing Content Marketing Keyword Research Bid Management Campaign Optimization Team Mentoring

Marketing Specialist

Vertex Automation

Mar 2024 - Oct 2024 (7 months)

Implemented and optimized AdWords and keyword strategies, leading to improved effectiveness of marketing tools and Google Ads. Managed full-funnel digital strategy including Google Ads and social media, significantly impacting lead growth for Vertex Automation.

Google Ads Keyword Strategy Social Media Marketing Web Content Management Branding LinkedIn Competitive Analysis Web Development Content Management

Digital Marketer

Hustlery

Jul 2022 - Feb 2024 (1 year 7 months)

Created and managed social media ad campaigns for clients, including Buffelsfontein, Triple E Training, and Saai, focusing on lead generation. Developed data-driven digital strategies to enhance B2B and B2C campaign performance.

Social Media Lead Generation B2B Marketing B2C Marketing Data Analysis WordPress Shopify Content Writing ClickUp Marketing Reports Google Analytics

Education

Degrees, certifications, and relevant coursework

University of Pretoria

BCom, Marketing Management

2018 - 2021

Pursued a BCom in Marketing Management, with coursework in strategic marketing, market research, and sales, and practical experience with brands Jabu Stone and Playboy/Playgirl deodorants.