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Sicelo Mpofana

@sicelompofana

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Data-Driven Digital Marketing Specialist | Proficient in Google Ads, Analytics, Python, SQL

South Africa

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What I'm looking for

I am looking for a role with a company that is tech-driven or an organisation that is involved in social impact work.

Data Analyst with 4+ years of experience delivering multi-market insights across Sub-Saharan Africa, North Africa and the United Kingdom. Proven ability to analyse large, structured and unstructured datasets, including social listening, campaign performance, web analytics, and CRM data. Strong background in sentiment analysis, consumer and youth insights, and marketing analytics, with hands-on experience using SQL, Python, Excel, Power BI, Looker Studio, GA4, Sprinklr, and Meltwater. Experienced working with remote, cross-functional teams and translating complex data into actionable insights.

Experience

Work history, roles, and key accomplishments

CRM Consultant

Freelance

Aug 2022 - May 2023 (9 months)

Led data-driven CRM optimisation initiatives that surpassed acquisition targets in SEO-integrated digital campaigns. Analysed acquisition and engagement performance and streamlined reporting workflows through automation to improve productivity and reduce time-to-market.

SEO Analyses Marketing Automation Report Automation Performance Optimization

Commercial Director

Black River FC

Apr 2021 - Jul 2022 (1 year 3 months)

Create a strategy to drive new business growth and integrate the use of
technology and innovation to improve business processes. Developed digital
strategies for the successful acquisition of new clients. Created and managed
digital marketing campaigns including analyzing and reporting on campaign
performance to meet business objectives.

SEO Strategy Google Ads Digital Marketing Digital Marketing Strategy Marketing Research