Open to opportunities

Lydia Politi

@lydiapoliti

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Performance marketing expert specializing in TikTok ad campaigns.

Portugal

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values creativity and data-driven strategies, offering opportunities for professional growth and impactful projects.

I am a dedicated Performance Marketing Expert with extensive experience in managing high-performing TikTok ad campaigns. Currently serving as an Ads Manager at Genpact in Lisbon, I excel in optimizing campaigns for maximum ROI through data-driven strategies and ongoing analysis. My role involves managing client relationships, setting goals, and overseeing budgets to ensure successful B2B and B2C sales initiatives.

Previously, I worked as a Marketing Consultant for Meta Ads at Teleperformance, where I empowered advertisers to achieve significant campaign ROI through tailored education and support. I successfully managed client portfolios exceeding €1 million in annual ad spend, contributing to substantial revenue growth. My commitment to excellence is reflected in my ability to deliver training that resulted in a 20%+ increase in team quality scores.

Experience

Work history, roles, and key accomplishments

Current

Ads Manager

Current

Genpact

Jan 2024 - Present (2 years 5 months)

As an Account Manager for TikTok, I managed client relationships and budgets to execute high-performing B2B/B2C sales campaigns. I optimized campaigns for maximum ROI through data-driven strategies and developed client success stories based on campaign performance.

TikTok B2B Marketing B2C Marketing Campaign Optimization Data Analysis Client Relationship Management ROI Optimization Media Buying

Marketing Consultant

Teleperformance

Jan 2023 - Jan 2024 (1 year)

I empowered advertisers to achieve significant ROI through education and support on Meta Ads. Managed portfolios exceeding €1 million in annual ad spend and delivered training that improved team performance.

Meta Ads Campaign Management Training Advertising Strategy Performance Analysis Digital Marketing

Digital Travel Agent

Teleperformance

Jun 2021 - Jan 2022 (7 months)

As a Digital Travel Agent, I assisted guests with property issues and provided solutions for relocation and cancellations, enhancing customer satisfaction and value.

Customer Service Problem Solving Communication Travel Coordination Conflict Resolution Relationship Building

Childcare Coordinator

Action For Women

Jan 2020 - Jan 2021 (1 year)

Responsible for organizing daily activities for children of refugees, providing a safe space for expression and building positive relationships.

Childcare Communication Relationship Building Event Planning Team Collaboration

Community Volunteer

The Tribe in Action

Jan 2018 - Jan 2019 (11 months)

Participated in community initiatives focused on reforestation and sustainable practices, raising awareness through educational materials and hands-on activities.

Community Engagement Teamwork Public Speaking Project Management

Workflow Optimizer

The Frogs Guesthouse

Jan 2016 - Jan 2017 (1 year)

Oversaw administrative functions of the hotel, ensuring guest satisfaction through effective service management and maintaining accurate financial records.

Administration Financial Reporting Hotel Management Customer Feedback Accounting Human Resources Problem Solving Communication