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LP@lydiapoliti
Performance marketing expert specializing in TikTok ad campaigns.
PortugalI am a dedicated Performance Marketing Expert with extensive experience in managing high-performing TikTok ad campaigns. Currently serving as an Ads Manager at Genpact in Lisbon, I excel in optimizing campaigns for maximum ROI through data-driven strategies and ongoing analysis. My role involves managing client relationships, setting goals, and overseeing budgets to ensure successful B2B and B2C sales initiatives.
Previously, I worked as a Marketing Consultant for Meta Ads at Teleperformance, where I empowered advertisers to achieve significant campaign ROI through tailored education and support. I successfully managed client portfolios exceeding €1 million in annual ad spend, contributing to substantial revenue growth. My commitment to excellence is reflected in my ability to deliver training that resulted in a 20%+ increase in team quality scores.
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Work history, roles, and key accomplishments
Genpact
Jan 2024 - Present (1 year 10 months)
As an Account Manager for TikTok, I managed client relationships and budgets to execute high-performing B2B/B2C sales campaigns. I optimized campaigns for maximum ROI through data-driven strategies and developed client success stories based on campaign performance.
Teleperformance
Jan 2023 - Jan 2024 (1 year)
I empowered advertisers to achieve significant ROI through education and support on Meta Ads. Managed portfolios exceeding €1 million in annual ad spend and delivered training that improved team performance.
Teleperformance
Jun 2021 - Jan 2022 (7 months)
As a Digital Travel Agent, I assisted guests with property issues and provided solutions for relocation and cancellations, enhancing customer satisfaction and value.
Action For Women
Jan 2020 - Jan 2021 (1 year)
Responsible for organizing daily activities for children of refugees, providing a safe space for expression and building positive relationships.
The Tribe in Action
Jan 2018 - Jan 2019 (11 months)
Participated in community initiatives focused on reforestation and sustainable practices, raising awareness through educational materials and hands-on activities.
The Frogs Guesthouse
Jan 2016 - Jan 2017 (1 year)
Oversaw administrative functions of the hotel, ensuring guest satisfaction through effective service management and maintaining accurate financial records.
Degrees, certifications, and relevant coursework
CUBachelor of Psychology, Psychology
2018 - 2019
PortugalYou can contact Lydia and 90k+ other talented remote workers on Himalayas.
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