Lydia Miguel Abuin
@lydiamiguelabuin
Customer onboarding professional at Square who supported activation conversations for 150 SMB merchants and achieved 133% quota attainment.
FranceWhat I'm looking for
At Square (Block), I managed onboarding and activation conversations for a portfolio of approximately 150 SMB merchants, achieving 133% average quota attainment. I used discovery to understand business needs and contributed to a 22% activation win rate.
At Intuit Mailchimp, I guided SMB customers through evaluation, onboarding, and early adoption of marketing automation solutions. I achieved 134% of my activation target in a peak month while maintaining customer relationships.
Earlier at Intuit Mailchimp, I supported EMEA customers and helped improve lead qualification processes and customer journey efficiency. Meeting customer satisfaction and support KPI targets contributed to my promotion to Inside Sales Representative within seven months.
With WhatsApp Business API, I engaged LATAM prospects to scope business requirements and exceeded activation and growth targets by 120% in my first month. I’m now transitioning into Customer Success and Customer Onboarding, drawing on my experience across fintech, marketing automation, and conversational commerce.
Experience
Work history, roles, and key accomplishments
Managed onboarding and activation conversations for a portfolio of approximately 150 SMB merchants, achieving 133% average quota attainment. Used consultative discovery to understand business needs and contributed to a 22% activation win rate.
Guided SMB customers through evaluation, onboarding, and early product adoption of marketing automation solutions. Conducted discovery sessions and product demonstrations, achieving 134% of activation target in peak month.
Supported customers across the EMEA region, resolving queries and identifying needs to connect them with appropriate solutions and internal teams. Collaborated cross-functionally to improve lead qualification processes and enhance customer journey efficiency.
Sales Development Representative
WhatsApp Business API
Nov 2023 - Feb 2024 (3 months)
Engaged prospective customers to scope business requirements, exceeding activation/growth targets by 120% in the first month. Conducted discovery conversations and provided consultative guidance on product capabilities and use cases.
Education
Degrees, certifications, and relevant coursework
University of Valladolid
Bachelor's Degree, Advertising & Public Relations
2017 - 2021
Bachelor's Degree in Advertising & Public Relations from the University of Valladolid, completed in 2021.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
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