Edith Anastase
@edith
I improve customer journeys, onboarding, retention, and digital experiences across travel tech, e-commerce, and B2B.
FranceWhat I'm looking for
I've improved onboarding, follow-up, and retention journeys across six B2B travel-tech brands at Gekko Group, part of Accor Group. I use HubSpot, Pardot, behavioural data, and retention KPIs to identify churn signals and improve the customer experience.
My work spans e-commerce, EdTech, foodtech, and B2B services: at Brico Dépôt, I helped increase user engagement by 40% in the kitchen category, and at Benoo, I reduced bounce rate from 43% to below 15% in one month through onboarding and UX improvements.
I've also supported more than 100 business clients by phone and email, managed bilingual web projects as a freelancer, and created documentation and content that help users adopt tools confidently. I work comfortably across marketing, sales, and operations to turn customer needs into practical digital improvements.
Experience
Work history, roles, and key accomplishments
Digital Marketing Officer
Gekko Group
Feb 2025 - Jul 2026 (1 year 5 months)
Designed and automated onboarding and follow-up journeys in HubSpot and Pardot to strengthen customer retention and reduce churn risk across 6 brands. Created support materials and internal documentation to simplify tool use and standardise processes.
Education
Degrees, certifications, and relevant coursework
Digital College (College de Paris)
Master's, Web Marketing & Social Media
Master's in Web Marketing & Social Media from Digital College (College de Paris).
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Job categories
Skills
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