Looking for a job

Lydia Jackson

@lydiajackson222

Creative Ops Lead & Brand Systems Strategist. Notion nerd, pickle lover, currently figuring out how to play Spades (wish me luck).

United States

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What I'm looking for

I seek a dynamic role that fosters creativity and growth, emphasizing collaboration and innovative thinking.

I’m a multi-hyphenate creative turned systems-driven operator. I help brands and teams move from messy to meaningful through strategy, workflow design, and cross-functional coordination and leadership. One thing for certain and two things for sure: I make things work better, faster, and more human.

I’ve built internal systems that improved onboarding, streamlined project delivery, and made team collaboration smoother across creative and brand environments. Whether launching a brand, supporting a rebrand rollout, or optimizing internal ops, I bring clarity to chaos. With a background in design, tech, and communications, I understand every phase of the process — and how to make it seamless.

I lead with empathy, structure, and intention. Always.
I specialize in Creative Operations, Brand Systems Strategy, and Project Management — bringing clarity, impact, and cross-functional leadership to every team I support.

Experience

Work history, roles, and key accomplishments

Current

Branding Communications & Operations Manager

Current

Tree Haus Interior Designs

Mar 2025 - Present (5 months)

Built and launched a full brand identity, including logo suite, typography, and color palette, and designed the company’s Squarespace website to support marketing and client acquisition. Developed and executed digital marketing strategies across Instagram, TikTok, and Pinterest, generating qualified leads and contributing to a 5x client growth in 2 weeks with a 100% satisfaction rate.

Branding Squarespace Digital Marketing Instagram TikTok Pinterest Notion Google Workspace

Brand Designer & Strategist

Tropical Jam

May 2024 - Aug 2024 (3 months)

Conceptualized and developed a cohesive brand identity and UX/UI website, boosting audience engagement by 10% through strategic branding and social media management. Conducted market research to engineer a data-driven pre-launch strategy, optimizing brand positioning, social media engagement, and online presence.

Brand Identity UX UI Design Market Research Social Media Management Brand Strategy

Associate Marketing Communications

Hilltop Reserve Food Pantry

Dec 2023 - May 2024 (5 months)

Built and operated project management systems in Notion and Asana to streamline workflows, increasing company-wide productivity by 50% and improving operational organization by 30%. Directed a cross-functional team to rebrand multi-channel platforms (Instagram, TikTok, YouTube), accelerating brand awareness by 25% and audience engagement by 40% within three months.

Project Management Notion Asana Instagram TikTok YouTube Market Research

Lead of Digital Media & Strategy

We Eat Co.

Aug 2021 - Present (4 years)

Assembled and designed impactful initiatives, marketing materials, and graphics, driving a 40% increase in community awareness and event participation. Developed strategic social media campaigns that generated follower growth of 50-75 monthly, resulting in a total of 450 followers and 11% increase in engagement and interactions.

Digital Media Graphic Design Marketing Campaigns Project Management Trello Notion Asana

Career Prep Fellow

Management Leadership for Tomorrow (MLT)

Mar 2021 - Present (4 years 5 months)

Completed business case studies and projects to refine analytical skills, while launching a week-long career readiness boot camp for students. Selected for an 18-month professional development program, attending industry-leading conferences with Deloitte, Google, and Goldman Sachs to enhance knowledge and networking.

Analytical Skills Professional Development Networking Leadership

Education

Degrees, certifications, and relevant coursework

Prairie View A&M University

Double BA, Communications and Digital Media, Communications and Digital Media

2021 - 2024

Grade: Cum Laude

Activities and societies: Awards: Dean’s List 2021-2024, Cum Laude Sigma Gamma Rho Sorority Inc.

Achieved a Double Bachelor of Arts in Communications and Digital Media with a minor in Graphic Design, Entrepreneurship, and Innovation. Recognized on the Dean’s List from 2021-2024 and graduated Cum Laude.