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Lydia Jackson

@lydiajackson222

A UX/Creative Researcher & Strategist who finds friction, bridges gaps, and brings clarity from chaos, with community and empathy at the center.

United States

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What I'm looking for

Looking for a team that values empathy, clear communication, and innovation. I thrive where research and strategy guide decisions. I want a role that lets me reduce friction, solve complex problems, and translate insights into scalable, user-centered product improvements.

I’m a mixed-methods UX researcher and strategist with a borderline unhealthy obsession with puzzles, information, and all things tech (we all have our quirks). I’m the one you call when something just isn’t working—whether it’s a product or experience causing friction or confusion. The Five W’s are always on my mind: when did the friction pop up, where did the gap begin, why did it surface, what needs to happen, and how do we bridge it? They fuel my passion for breaking down complex topics into digestible, actionable insights and bridging product and business strategy. That obsession led me to product experience strategy and user research, where I bring clarity to chaos through empathy and community-minded solutions.

Experience

Work history, roles, and key accomplishments

UX Strategist & Web Designer

Gladys Books and Wine Bar

Jun 2025 - Sep 2025 (3 months)

Designed a Shopify site with Emerson API for 50+ book SKUs. Led 5+ client strategy sessions to clarify brand and content direction. Built a modular content system across 4 categories, managed scalable assets, and collaborated with developers to deliver a functional UX and cross-functional implementation.

UX Research UX Design UX Writing UX Strategy UX Copywriting UX Content Web Design Shopify Adobe Creative Suite User Testing User Experience

Brand Experience & Content Strategist

Tropical Jam

May 2024 - Aug 2024 (3 months)

Led pre-launch strategy for startup, conducting user interviews and competitor audits to define audience and tone. Built a cohesive brand identity across 6 assets, designed a 5-page user-centered website, and created 15+ pre-launch content assets to build buzz and streamline the customer journey.