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Lydia Jackson

@lydiajackson222

A UX/Creative Researcher & Strategist who finds friction, bridges gaps, and brings clarity from chaos, with community and empathy at the center.

United States

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What I'm looking for

Looking for a team that values empathy, clear communication, and innovation. I thrive where research and strategy guide decisions. I want a role that lets me reduce friction, solve complex problems, and translate insights into scalable, user-centered product improvements.

I’m a mixed-methods UX researcher and strategist with a borderline unhealthy obsession with puzzles, information, and all things tech (we all have our quirks). I’m the one you call when something just isn’t working—whether it’s a product or experience causing friction or confusion. The Five W’s are always on my mind: when did the friction pop up, where did the gap begin, why did it surface, what needs to happen, and how do we bridge it? They fuel my passion for breaking down complex topics into digestible, actionable insights and bridging product and business strategy. That obsession led me to product experience strategy and user research, where I bring clarity to chaos through empathy and community-minded solutions.

Experience

Work history, roles, and key accomplishments

UX/Design Research Strategist

Tree Haus Interior Designs

Jan 2024 - Dec 2025 (1 year 11 months)

Conducted user discovery for 10+ clients and built a Notion-based client portal that improved operational efficiency by 30%; designed and prototyped website UX flows and recommended scalable APIs and tools for successful launches.

User Research Notion Design Prototyping Client Management Service Design Usability Testing

UX Strategist

Gladys Books and Wine Bar

Jun 2025 - Sep 2025 (3 months)

Designed a Shopify template with Emerson API integration to manage 50+ book SKUs and launched a scalable e-commerce experience; led 5+ UX strategy workshops that reduced decision-making ambiguity by 30% and improved content delivery efficiency by 25%.

Shopify API Integration UX Strategy Workshop Facilitation Site Launch Asset Management

UX Researcher , UX Design & Strategy

Roux

Jun 2023 - Dec 2024 (1 year 6 months)

Led end-to-end development of a mindful-eating mobile app for neurodivergent users, conducting UX research, designing interfaces in Figma, and validating product-market fit through usability testing.

UX Research Mobile Design Figma Accessibility Prototyping Usability Testing UX Copy Competitive Analysis

UX Researcher & Experience Strategist

Tropical Jam

Feb 2022 - Aug 2023 (1 year 6 months)

Applied mixed-methods research and service design to improve packaging, digital touchpoints, and messaging; designed responsive website and packaging that increased engagement and reduced friction for online ordering.

Mixed Methods Research Service Design Packaging Design Responsive Web Design Focus Groups Brand Strategy UX Copy

Education

Degrees, certifications, and relevant coursework

Prairie View A&M University

Double BA, Communications and Digital Media, Communications and Digital Media

Grade: Cum Laude

Activities and societies: Management Leadership for Tomorrow (MLT) Sigma Gamma Rho Sorority Inc. Rewrite The Code (RTC)

Google UX Design Professional Certificate

Professional Certificate, User Experience Design

Completed the Google UX Design Professional Certificate covering UX research, prototyping, and design tools to support user-centered product development.