Open to opportunities

Lyali El-Attar

@lyalielattar

Message

Growth Operations Leader with expertise in market expansion and team building.

Egypt

Message

What I'm looking for

I am seeking a senior remote role where I can drive revenue growth and operational excellence in a dynamic and innovative company.

I am a Growth Operations Leader with over 9 years of experience dedicated to scaling startups through innovative sales engine development and international market expansion. My journey has taken me across various roles where I have successfully built remote call centers for more than seven portfolio companies and launched operations in five LATAM countries. I am passionate about implementing CRM solutions that enhance efficiency by 30-40%, driving revenue growth, and achieving operational excellence.

In my current role as Growth Operation Manager at InVitro Capital, I spearhead strategic growth initiatives across LATAM markets, optimizing sales engine performance and developing next-generation CRM workflows. My previous experience includes scaling operations into five LATAM markets and significantly improving lead conversion rates. I thrive in remote environments, leading cross-functional teams to achieve ambitious goals and streamline processes.

Experience

Work history, roles, and key accomplishments

Current

Growth Operation Manager

Current

InVitro Capital

Jun 2025 - Present (1 month)

Spearheaded strategic growth initiatives across LATAM markets. Optimized sales engine performance across 7 portfolio companies and developed next-generation CRM workflows for scaling operations.

Strategic Growth CRM Workflow Development Market Expansion Portfolio Management

Sales Operations Manager

InVitro Capital

Sep 2024 - May 2025 (8 months)

Scaled operations into 5 LATAM markets (Mexico, Colombia, Brazil, Panama, Costa Rica). Built sales engines increasing lead conversion by 40% and implemented CRM workflows reducing resolution time by 35%.

Sales Operations Market Expansion Lead Conversion CRM Process Improvement

CEO Executive Assistant

Vezeeta

May 2021 - Dec 2023 (2 years 7 months)

Managed executive communications and strategic presentations. Supported the CEO in various administrative and strategic tasks.

Executive Communication Administrative Support Executive Assistance Calendar Management

CEO Executive Assistant & Office Manager

Siraj Lighting / Siraj Industries

Sep 2018 - Apr 2021 (2 years 7 months)

Streamlined documentation and CRM implementation processes. Managed office operations and provided executive assistance to the CEO.

Documentation Management CRM Office Management Executive Assistance

CEO & COO Executive Assistant

T&D Design

Nov 2017 - Sep 2018 (10 months)

Provided executive assistance to both the CEO and COO. Supported high-level administrative tasks and strategic initiatives.

Executive Assistance Administrative Support Calendar Management

CEO Executive Assistant

HCH Supply

Aug 2017 - Nov 2017 (3 months)

Provided executive assistance to the CEO. Managed administrative tasks and supported daily operations.

Executive Assistance Administrative Support Scheduling Communication

Service Delivery Administrative Office

Centro Global Solutions

Dec 2015 - Oct 2016 (10 months)

Developed office policies and procedures ensuring efficient operations for over 100 employees. Served as the primary liaison between departments on operational matters.

Meeting Coordination