Luís Paravato
@lusparavato
I build B2B growth systems that turn marketing investment into qualified pipeline and revenue.
BrazilWhat I'm looking for
I've led revenue-focused B2B growth programs for Kronos Experience, Jellyfish, Sales Club and IT Mídia, connecting marketing, sales, CRM and measurement around commercial outcomes. At Sales Club, I rebuilt the full-funnel model and HubSpot governance, increasing qualified leads by 78% and attributing more than R$1M in revenue.
At Jellyfish, I led performance strategy for global brands including Sanofi Consumer Healthcare, Salesforce, PicPay, Carrefour, Unilever and Natura across Brazil, the UK, Portugal and Malaysia. My Sanofi x Google x IQVIA program reduced CPC by 43%, lifted qualified clicks by 55% and generated six-figure media savings.
Today, I lead client growth diagnostics, revenue architecture, GTM and ABM propositions through Kronos Experience, coordinating paid media, SEO, content, CRM, data, design and technology teams.
Experience
Work history, roles, and key accomplishments
Founder & Head of Strategy, Data & Innovation
Kronos Experience
Jul 2023 - Present (3 years 1 month)
Founded a strategic consultancy focused on B2B growth, revenue architecture, marketing, data, CRM, and AI-enabled business systems. Leads senior client relationships and growth diagnostics, building revenue operating models and coordinating multidisciplinary teams.
Education
Degrees, certifications, and relevant coursework
ESPM
Postgraduate, Business Management & Marketing
Postgraduate program in Business Management & Marketing.
Insper
Executive Education, Strategy & Digital Transformation
Executive development program in Strategy & Digital Transformation.
Faculdade Exame
Executive Education, AI Applied to Business
Executive development program in AI Applied to Business.
University of California
Executive Education, Brand Management
Executive development program in Brand Management.
FIAP
Executive Education, Growth Hacking & Digital Marketing
Executive development program in Growth Hacking & Digital Marketing.
Ana Couto Branding
Executive Education, Digital Branding
Executive development program in Digital Branding.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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