At SmartBet, I own B2B platform delivery, from backlog priorities and sprint planning to partner launches. I coordinated the end-to-end onboarding of 12 B2B white-label casino partners.
I standardized partner onboarding with structured Tally forms and configuration templates, and coordinated branding, payments, providers, CRM, and platform settings for partner websites. I also coordinated the delivery of a new B2B casino website through production launch.
At Yallabet, I developed CRM strategies and automated campaigns that grew the player base from 11,000 to 36,000. I used analytics and A/B testing to improve campaign performance, conversion, and retention.
