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垚肖

@0008556

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Brand and digital marketing at DECATHLON, where localized Instagram content generated 1M+ organic views in two months.

China

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At DECATHLON, I developed and managed a brand Instagram account, creating localized content and Reels that generated 1M+ organic views in two months. I also connected social content with in-store campaigns and consumer activities.

At GUIMIYA FASHION INDUSTRIAL CO., LTD., I led planning and execution for 8+ integrated campaigns across SIUF exhibitions and franchise events. I also supported franchisees with product promotion and seasonal sales campaigns.

At GUIMIYA, I executed Douyin and search engine marketing lead-generation projects. Short videos generated 300+ organic business enquiries, while qualified leads among SEM-generated phone enquiries increased from around 10% to over 40%.

Earlier, at ZHONGSHAN FANGZHENG MEDIA CO., LTD. and DIANZI CULTURAL COMMUNICATION CO., LTD., I planned and coordinated client marketing and communication projects. Independently, I grew a Douyin account to 81K+ followers, with peak views of 8.67M and 1.39M total likes.

Experience

Work history, roles, and key accomplishments

Sports Leader

Decathlon

Oct 2024 - Feb 2025 (4 months)

Developed and managed a brand Instagram account, creating localized content and Reels to increase brand awareness and drive local traffic. Generated 1M+ organic views within 2 months through localized content and community engagement.

Instagram Content Creation Social Media Marketing Community Engagement Content Localization Reels

Marketing Planning Manager

Guimiya Fashion Industrial Co., Ltd.

Nov 2021 - Jul 2024 (2 years 8 months)

Led cross-functional marketing planning and execution for 8+ integrated high-impact campaigns across SIUF exhibitions and franchise events. Provided marketing strategies to support franchisees and executed digital lead-generation projects on Douyin and SEM, increasing qualified leads from 10% to over 40%.

Marketing Strategy Campaign Management Digital Marketing Douyin SEM WeChat Team Leadership Cross functional Coordination

Marketing Project Planner / Producer / Copywriter

Zhongshan Fangzheng Media Co., Ltd.

Jan 2019 - Dec 2021 (2 years 11 months)

Managed the planning and execution of 50+ client marketing and communication projects, managing timelines and budgets to keep cost variance within 5% and achieve a 100% project completion rate with 90% on-time delivery.

Project Management Budget Management Copywriting Client Communication Marketing Communications

Project Planner / Copywriter

Dianzi Cultural Communication Co., Ltd.

Jan 2017 - Dec 2019 (2 years 11 months)

Worked on 35+ projects involving proposal writing, presentation scripts, copywriting, and business pitch decks, and coordinated 20+ projects with internal teams, clients, and external partners.

Copywriting Proposal Writing Presentation Skills Project Coordination Client Relations

Independent Douyin Content Creator

Self Employed

Built a personal Douyin account to 81K+ followers through original short-form content, trend analysis, and audience-focused content planning. Reached up to 8.67M views at peak performance and 1.39M total likes.

Douyin Short form Video Content Strategy Trend Analysis Audience Engagement