Luke Caetano

I’m a marketing leader focused on building and scaling content-driven acquisition systems that directly impact revenue. I combine 11+ years of content expertise with hands-on execution across marketing, sales, and product development.

I operate as both strategist and builder: I define growth direction and then execute at speed. I take ownership across positioning, acquisition, conversion, and team execution—building systems that scale and training teams to operate them at a high level.

In my current role, I founded Drayvyn and act as CMO, owning positioning, messaging, and overall growth strategy. I built the full product ecosystem end-to-end within 6 months, architected backend systems using Supabase, and aligned product, marketing, and user experience to maximize acquisition and retention.

Previously at Valhalla Studios, I led a marketing and AI-focused agency delivering content and growth systems. I defined offers and go-to-market strategy, directed execution across client campaigns, closed clients through outbound and inbound sales processes, and developed AI-powered outreach and support systems to increase scalability and efficiency.