Open to opportunities

Andrei Firsov

@andreifirsov

Message

Growth marketing strategist driving full-funnel revenue growth and data-driven experimentation.

Zimbabwe

Message

What I'm looking for

I seek a high-autonomy growth role where I can own full-funnel strategy, run experimentation, align marketing with revenue metrics, and drive measurable CAC/LTV improvements.

I am a growth marketing strategist with 8+ years scaling revenue across EdTech, B2B SaaS, fintech, and eCommerce. I build predictable growth systems that connect acquisition strategy, conversion optimization, experimentation, and unit economics.

At SLURM I own growth strategy for online tech education programs, defining acquisition and conversion roadmaps and aligning marketing with revenue metrics across launches. At 4DEV.com I led full-funnel growth and experimentation, achieving CPL reduction and improved Lead→Demo conversion while establishing a predictable pipeline.

As Head of Digital Growth at Finn Flare I led teams and agencies, implemented analytics and CRO roadmaps, restructured spend by unit economics, and delivered double-digit revenue and CRM growth. At QIWI I redesigned funnel strategy to increase product issuance while maintaining acquisition cost targets.

I operate effectively in fast-moving startup environments with high autonomy and accountability, focusing on measurable impact, cross-functional leadership, and sustainable unit-economics-driven growth.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Strategist

Current

Slurm

Jan 2025 - Present (1 year 1 month)

Own growth strategy for online tech education programs, defining acquisition and conversion roadmaps and aligning marketing with revenue metrics to improve funnel efficiency.

Growth Strategy Conversion Rate Optimization Acquisition Strategy Experimentation GA4 Funnel Optimization Unit Economics

Lead Growth Strategist

4DEV.com

Jan 2024 - Jan 2025 (1 year)

Led full-funnel growth strategy and experimentation program, built scalable acquisition models and improved ICP targeting, reducing CPL by 30% and increasing Lead→Demo conversion by 25%.

Experimentation ICP Targeting Sales Alignment CRO Analytics

Head of Digital Growth

Finn Flare

Jan 2019 - Jan 2024 (5 years)

Owned digital growth strategy across markets, led teams and agencies, implemented analytics and CRO roadmap, driving Revenue +30% YoY and CRM revenue +41% while improving CAC efficiency.

Team Leadership CRO Paid Media Unit Economics