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Luis Porras

@luisporras

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Award-winning Creative Director and brand storyteller driving growth with strategic, data-informed narratives.

Canada

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What I'm looking for

I seek a senior creative leadership role where I can build and scale global content and brand storytelling, leverage AI-driven workflows, and deliver measurable growth in a multicultural, fast-paced environment.

I am an award-winning Creative Director and Brand Storyteller with 12+ years shaping narratives for global brands, startups, and social impact organizations across the Americas and Europe. I lead at the intersection of creativity and strategy, building global content ecosystems, launching brand platforms, and integrating AI workflows to scale output and performance.

My work has driven measurable business results — from 3.5x web traffic growth and a 98% YoY lead increase at Deliverect to award-winning campaigns for Coca-Cola, Kellogg's and Inca Kola that delivered commercial impact. I thrive in fast-paced, multicultural environments, am fluent in English and Spanish, and focus on turning ideas into repeatable, growth-oriented systems.

Experience

Work history, roles, and key accomplishments

Sr. Content & Creative Manager

Deliverect

Aug 2022 - Oct 2025 (3 years 2 months)

Led Deliverect's global brand transformation and launched the Built for Billions platform across 50+ markets, increasing web traffic 3.5x and driving a 98% YoY increase in leads while integrating generative AI to reduce production time by 75%.

Creative Strategy Content Strategy SEO GEO Growth Generative AI Cross Functional Collaboration Content Operations Budget Management

Bilingual Copywriter (EN/ES)

Deliverect

Feb 2022 - Aug 2022 (6 months)

Crafted bilingual creative concepts, scripts, and regional brand messaging for product launches and digital campaigns across the Americas, using data from Google Analytics, SEMrush, and HubSpot to optimize content performance.

Google Analytics SEMrush HubSpot Content Localization

Regional Creative Director

Findasense

Apr 2021 - Jan 2022 (9 months)

Led a 30-person creative team across the Andean, Central American & Caribbean regions, directing campaigns and paid media that won major accounts and produced award-winning work that drove full product sellouts and regional recognition.

Team Leadership Creative Direction Campaign Strategy Video Production Paid Media Cross Cultural Communication Award Winning Campaigns Client Relations

Creative Director

Findasense

Nov 2019 - Apr 2021 (1 year 5 months)

Led digital brand narratives and creative strategy for Coca-Cola, Sprite, and corporate communications, overseeing pre-production and concept development for large-scale campaigns.

Digital Narratives Creative Strategy Client Management Digital Narrative

Associate Creative Director

Grey Advertising Agency

May 2018 - Sep 2019 (1 year 4 months)

Developed multi-channel campaign strategies and led scriptwriting and creative services to deliver high-quality campaigns for 15+ regional brands, aligning creative output with editorial calendars and client objectives.

Campaign Strategy Creative Leadership Client Services Project Coordination