Open to opportunities

Jorge Lavalle de Zamacona

@jorgelavalledezamaco

Message

Experienced content writer and storytelling specialist with proven success.

Canada

Message

What I'm looking for

I am looking for a role that values creativity and innovation, where I can leverage my storytelling skills to drive engagement and brand awareness.

I am an experienced B2B and B2C content writer with over 10 years of proven success in crafting long-form, research-driven content across diverse industries. My specialization includes creating blog posts, eBooks, technical guides, and SEO-rich service pages for clients in tech, finance, SaaS, retail, food and beverage, and home services. I excel at simplifying complex terminology, conducting deep research, and developing high-performing content strategies.

Bilingual in English and Spanish, I bring strong attention to detail and a proactive mindset to every project. My history of delivering projects on time with precision and creativity has been a key factor in my success. I have a passion for storytelling and have successfully increased engagement and brand awareness through innovative content strategies.

Experience

Work history, roles, and key accomplishments

Current

Research and Content Specialist

Current

Brand Glow Up

May 2025 - Present (1 month)

Boosted organic traffic by 40% in 3 months by researching and writing SEO-focused blog content for major cities. Increased publishing cadence by 50% by designing AI-driven, human-supervised workflows for blog production.

SEO Blog Workflows Google Trends Content Research

Content Creation Specialist

RGX

Oct 2024 - Mar 2025 (5 months)

Cut content production time to under 1 hour for 1,000-word B2B and B2C pages by streamlining workflows combining AI outputs with human critical thinking and editing. Ensured SEO best practices across 100+ service pages by building and maintaining style guidelines.

Content Production B2C

Senior SEO Writer and Editor

RGX

May 2023 - Oct 2024 (1 year 5 months)

Increased client satisfaction by 30% by writing and editing 10 SEO service pages weekly, aligned with industry voice. Reduced revision cycles by 40% by creating custom GPTs that embedded client tone and brand rules.

Content Editing Mentoring

English Copywriter

ULTIM Marketing

Mar 2023 - May 2023 (2 months)

Delivered successful campaigns by writing compelling long-form and technical copy for legal, medical, and retail clients. Increased engagement by 20% on campaigns by designing a storytelling framework rooted in Hero’s Journey for business audiences.

Copywriting Campaign Management

Head of Storytelling

Torre.ai

Sep 2021 - Aug 2022 (11 months)

Amplified brand awareness by producing a cross-platform talk show hosted by the CEO, reaching over 10,000 viewers. Streamlined internal messaging by leading email campaigns, using SQL for audience segmentation.

Storytelling Brand Awareness Email Marketing SQL User Retention

Senior Copywriter – Script Writer

Grupo LVT

Jul 2020 - Aug 2021 (1 year 1 month)

Increased employee onboarding speed by 40% by writing and structuring training scripts for no-code educational video games. Simplified banking concepts for new hires by collaborating with instructional designers and visual teams.

Copywriting Script Writing Educational Gaming Instructional Design Collaboration

Op-Ed and International News Editor

Grupo Reforma – El Norte

Apr 2011 - Feb 2017 (5 years 10 months)

Elevated newspaper readership by expanding contributor base, onboarding over 30 new columnists. Improved editorial quality by overseeing fact-checking and layout for international news.

News Editing Fact Checking Layout Design International News Quality Assurance

Education

Degrees, certifications, and relevant coursework

Humber Polytechnic

Postgraduate Certificate, Research Analyst

Grade: Dean's List

Activities and societies: Relevant Coursework: Market Research, Data Visualization, Project Management, Data Analysis

Expected to complete a Postgraduate Certificate in Research Analyst with Dean's List honors. Relevant coursework included Market Research, Data Visualization, Project Management, and Data Analysis.

Humber Polytechnic

Postgraduate Certificate, Film and Multiplatform Storytelling

Grade: Dean's List

Activities and societies: Relevant Coursework: Multiplatform Storytelling, Media Business Strategy, Script Writing

Completed a Postgraduate Certificate in Film and Multiplatform Storytelling with Dean's List honors. Relevant coursework included Multiplatform Storytelling, Media Business Strategy, and Script Writing.