Luis Nunez

Managed the commercial performance of the Ripley Puntos Go loyalty program, tracking key indicators and designing loyalty campaigns. Developed an executive Power BI dashboard to monitor program KPIs and launched new promotional initiatives to strengthen customer engagement.

Managed end-to-end promotional execution across Tottus stores, e-commerce, and Hiperbodegas Precio Uno, ensuring accurate campaign implementation. Led a team of 6 analysts and 1 intern, and implemented a commercial action calendar and new promotional KPIs achieving 99% execution effectiveness.

Managed and analyzed key business indicators across Grocery and Fresh Food categories, identifying growth opportunities and developing corrective assortment strategies. Redesigned checkout assortment strategy, increasing product portfolio by 50% and optimizing category assortments.

Supported commercial management of textile categories across Wong and Metro, monitoring KPIs and negotiating with suppliers. Led the reintroduction of Havaianas, contributing to a 30% increase in third-party brand sales during the summer season.

Currently pursuing a Master's Degree in Marketing Management and Commercial Management, expected to complete in 2028.

International Executive Diploma in Commercial Management from ESAN, completed in 2025.

International Business Specialization in Marketing Management from CENTRUM, completed in 2021.

International Advanced Program in Marketing Management from EADA Business School, completed in 2021.

B.S. in Industrial Engineering from Universidad de Lima, completed in 2018.