At Banco Pichincha del Perú, I design and implement positioning and demand-generation strategies for financial products. I manage mortgage marketing across digital and in-person channels, coordinating with Sales, Product, Operations, and Credit teams.
I helped lead the bank’s return to a real estate fair, including a fast-track commercial model and a digital lead-management system. The fairs averaged 172% of their targets, and a web form for digital mortgage sales generated more than 600 leads in four months.
At Terpel Comercial del Perú, I supported national commercial strategies and analyzed sell-in, sell-out, and channel profitability. Commercial initiatives I managed contributed to 20% sell-out growth; I also supported academic practices and assessments at Universidad del Pacífico.
