@lissethrubina
Commercial Impulse Analyst at La Positiva Seguros, coordinating campaigns and optimizing commercial performance through KPI analysis.
PeruAt La Positiva Seguros, I lead and coordinate end-to-end commercial campaigns across sales channels, analyze results through KPIs and market benchmarks, and manage commercial budgets and incentive programs.
Previously, I developed dashboards and a real-time results visualization tool at La Positiva Seguros. I also increased registrations for the “Amigos Positivos” Loyalty Program by 10% in 2024 and an additional 5% in 2025.
Work history, roles, and key accomplishments
La Positiva Seguros
Jul 2026 - Present (3 months)
Lead and coordinate end-to-end commercial campaigns across sales channels, ensuring proper execution and achievement of objectives. Analyze results through executive reports, KPIs, and market benchmarks to identify improvement opportunities and optimize commercial performance.
La Positiva Seguros
Jan 2023 - Jun 2026 (3 years 5 months)
Planned and measured commercial campaigns aimed at the Digital Sales Force. Analyzed acquisition, conversion, and commercial performance indicators, and developed dashboards for campaign performance monitoring.
La Positiva Seguros
Jan 2022 - Dec 2023 (1 year 11 months)
Supported commercial campaign planning and performance tracking for the Digital Sales Force. Assisted with monitoring commercial indicators and preparing reports to support decision-making.
Grupo FG
Jan 2021 - Dec 2022 (1 year 11 months)
Monitored the marketing plan and analyzed its impact on sales. Developed executive dashboards to monitor commercial results and participated in annual budget planning.
PZM Abogados
Jan 2020 - Dec 2021 (1 year 11 months)
Developed digital marketing strategies and managed content and communication schedules. Designed and updated the corporate website and created the monthly institutional newsletter.
Degrees, certifications, and relevant coursework
Specialization, Commercial Management and Leadership
Specialization in Commercial Management and Leadership.
Certification, Quality Management
ISO 9001:2015 Certification.
Certification, Digital Marketing
Digital Marketing Certification.
Software and tools used professionally
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