Luisa Velasquez
@luisavelasquez
Marketing Director driving data-led global brand growth through CRM and cross-cultural strategy.
ColombiaWhat I'm looking for
I’m a Strategic and data-driven Marketing Director with strong expertise in international business, e-commerce operations, and cross-border market development. I lead international marketing strategy for 3D printers & accessories, driving global brand expansion across Latin America, Europe, and North America by overseeing performance optimization, content direction, and cross-market brand positioning.
I deliver measurable growth through data-driven execution—like increasing brand audience by 34.7% (631 new followers in 90 days), generating 65,110 total views, achieving +355.6% growth in organic reach (19,888 new accounts reached), and driving 137% growth in KOL collaborations. Previously, I led brand strategy and market penetration initiatives as Marketing Director at IF.CACAO, strengthening brand visibility through WeChat and private e-commerce channels, and earlier I supported integrated PPC, email automation, and e-commerce growth across Meta Ads, Google Ads, LinkedIn, Mail-chimp, and Klaviyo.
Experience
Work history, roles, and key accomplishments
Marketing Intern
Grupo Habla Creativo
Jun 2017 - Dec 2017 (6 months)
Delivered tailored marketing solutions for 8+ clients by using analytics to identify trends and optimization opportunities. Supported agency campaign execution and collaborated with the PPC team to drive qualified traffic to Shopify e-commerce businesses across 30+ brands.
Education
Degrees, certifications, and relevant coursework
EAFIT University
Bachelor's Degree, Marketing
Activities and societies: Digital marketing specialization (innovation and CRM); quantitative research methods—monitored and assisted students with research projects.
Marketing professional bachelor degree at EAFIT University. Completed coursework including digital marketing specialization (innovation and CRM) and quantitative research methods, with assistant support for students’ research projects.
Tianjin Normal University
2014 - 2015
Activities and societies: Mandarin Chinese HSK 4; Chinese business lessons.
Completed study period at Tianjin Normal University in China. Took Mandarin Chinese (HSK 4) and Chinese business lessons.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Job categories
Skills
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