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Juliana Cardona

@julianacardona1

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I’m an International Marketing & Growth manager connecting brand strategy to revenue across global consumer markets.

Colombia

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What I'm looking for

I’m looking to lead international marketing that strengthens brand equity and drives revenue—owning go-to-market strategy, budgets, and cross-functional execution while translating market insights into high-performing campaigns and e-commerce growth.

I’m an international marketing professional with 10+ years connecting commercial objectives with brand and marketing strategy across global consumer markets. I develop go-to-market plans, shape brand positioning, and adapt messaging to each market’s cultural and competitive context—partnering with commercial leadership to translate priorities into actionable strategies across 40 countries.

I manage a $1.4M USD annual marketing budget and lead a cross-functional team and external partners across paid media, SEO, content, and creatives. I built a Colombia e-commerce channel from zero to COP $3.4B annual revenue (49x increase) while overseeing CRM and email marketing with Klaviyo, paid media with Google Ads/Meta Ads/TikTok, and Amazon presence across multiple marketplaces.

Experience

Work history, roles, and key accomplishments

Marketing & International Growth Manager

Victoria — MU Mecánicos Unidos

Nov 2020 - Jun 2025 (4 years 7 months)

Partnered with commercial leadership to develop annual marketing strategy and go-to-market plans across 40 countries, adapting brand positioning to local markets. Built Colombia e-commerce from zero to COP $3.4B annual revenue and managed a $1.4M USD annual global marketing budget while leading a team of 4.

Brand Strategy Go To Market Planning Budget Management Cross Functional Team Leadership Amazon DTC Mailchimp Google TikTok SEO Strategy Amazon Marketplace Management Customer Retention Keyword Research

Digital Marketing Manager

Victoria — MU Mecánicos Unidos

Jun 2019 - Nov 2020 (1 year 5 months)

Designed and launched the brand’s first e-commerce channel in Colombia, including the digital strategy and direct-to-consumer sales. Managed and optimized Amazon marketplace listings and led social media content strategy while overseeing packaging development.

E commerce Strategy WooCommerce Shopify Direct to Consumer (DTC)Amazon Marketplace Management Digital Marketing Facebook YouTube Content Strategy Packaging Development

Amazon Manager — Italy & Germany

Ziruma Labs

Jul 2018 - May 2019 (10 months)

Owned Amazon Italy and Germany end-to-end, managing listings, keyword research, organic positioning, advertising, pricing, and revenue optimization without agency support. Used SEMrush and Helium 10 to identify keyword opportunities and improve organic ranking across European marketplaces.

Amazon SEO Keyword Research Amazon Advertising Pricing Optimization Revenue Optimization SEMrush Competitor Analysis Marketplace Growth

Global Website Manager

Ziruma Labs

Aug 2016 - Jul 2018 (1 year 11 months)

Managed online store performance across Europe and the U.S., overseeing paid search, UX analysis, A/B testing, and email marketing. Supervised Google Ads campaigns and conducted market and competitive analysis across multiple regions.

Paid Search UX Analysis Email Marketing Google Ads Competitive Analysis Market Analysis

Marketing Analyst — European Market

Ziruma Labs

Nov 2015 - Aug 2016 (9 months)

Managed Google Ads campaigns, controlled advertising spend, and drove sales growth for the German market through search optimization and traffic behavior analysis. Performed search optimization and analysis of traffic behavior to improve results.

Google Ads Search Optimization Marketing Optimization Sales Growth