Open to opportunities

Lucia Navarrete

@lucianavarrete

Message

I’m a CRM coordinator driving lifecycle and retention marketing through data-driven, compliance-first campaigns.

Poland

Message

What I'm looking for

I’m looking for a fully remote, data-driven role where I can build lifecycle and retention journeys, iterate with analytics, and collaborate cross-functionally—while keeping compliance and customer experience at the center.

I lead localized CRM campaigns that turn global lifecycle strategy into high-impact local journeys across email, push, and SMS. I design onboarding, activation, retention, and reactivation flows to reduce churn and grow engagement, then iterate segmentation, creative, and timing using campaign performance data.

Earlier, I helped launch and structure a new Data Privacy function, co-creating operational procedures, workflows, and quality controls. I processed GDPR Data Subject Access Requests (DSARs) end-to-end in partnership with Legal, InfoSec, and Compliance, and built reporting/documentation to improve audit readiness and cross-team transparency.

Before that, I owned relationships with VIP customers, acting as an escalation point for high-impact cases involving payments, account access, technical incidents, and risk-related issues. I identified recurring friction points and early churn signals, handled sensitive data with strict compliance alignment, and collaborated across Payments, Risk, Compliance, and CRM to resolve complex cases and feed insight back into retention and lifecycle strategy.

Experience

Work history, roles, and key accomplishments

Current

CRM Coordinator - Lifecycle

Current

BrainRocket Poland

Oct 2024 - Present (1 year 8 months)

Led localized CRM lifecycle campaigns across email, push, and SMS to drive customer engagement, retention, and revenue. Built onboarding, activation, retention, and reactivation journeys and iterated on segmentation, creative, and timing using campaign performance analysis while working asynchronously with cross-functional teams.

CRM Lifecycle Marketing Customer Retention Email Marketing Customer Segmentation Customer Journey A B Testing Marketing Analytics Campaign Management

Customer Data Protection Coordinator

Betsson Group

May 2024 - Oct 2025 (1 year 5 months)

Helped launch and structure a new Data Privacy team by co-creating operational procedures, workflows, and quality controls. Processed GDPR Data Subject Access Requests (DSARs) end-to-end with Legal, InfoSec, and Compliance, and improved audit readiness through reporting and documentation practices.

GDPR Data Privacy DSAR Data Subject Requests Compliance Operations Data Protection Compliance Documentation Audit Readiness Quality Control

VIP Support Specialist

Betsson Group

Jan 2023 - May 2024 (1 year 4 months)

Owned relationships with assigned VIP customers, ensuring a high-touch experience with fast resolution and continuity across multiple interactions. Acted as an escalation point for payments, account access, technical incidents, and risk-related issues, identifying recurring friction points and churn signals and documenting sensitive customer data in line with compliance and data protection standar