Bartosz Matuszkiewicz

Manage day-to-day HubSpot marketing operations across 7 core markets and ROW, supporting regional marketers with campaign execution and automation. Coordinate 7 to 9 campaigns per month plus quarterly evergreen campaigns, and build workflows using segmentation, lifecycle stages, lead scoring, and automated contact enrolment.

Designed and executed multi-step outbound and nurture sequences across email and LinkedIn for defined personas and account segments. Achieved approximately 95% deliverability, 35–40% open rates, and 3–4% reply rates in cold outbound campaigns, improving early-stage replies by 10–12% and increasing qualified conversations by approximately 20% month over month.

Executed segmented email campaigns and built nurture logic within Marketo across UK, Germany, France and US markets. Supported marketing automation, campaign execution, and lead nurturing for regional marketing teams, and prepared campaign reports translating engagement data into recommendations.

Managed implementation, testing, deployment, delivery, pacing and optimisation of direct-sold digital advertising campaigns. Monitored campaign delivery and quality across internal and third-party systems, analysed performance, and recommended optimisation strategies.

Completed certifications in Email Marketing, Account Based Marketing Bootcamp, Contextual Marketing, and Sales Software from HubSpot.

Completed certifications in Marketo Core Concepts I and Marketo Events and Webinars Programs from Adobe.