Lucas Martins
@lucasmartins
Customer-focused marketing professional driving CX and retention.
What I'm looking for
I am a marketing and customer experience professional with over three years of experience in customer service, marketing, and administrative support, focused on improving retention and solving customer problems. I combine empathy-driven communication with data-informed decision making to enhance the customer journey.
At Monte Sinai I planned and executed campaigns to strengthen brand awareness, analyzed feedback to identify pain points, and reduced complaints across digital channels through consistent, empathetic outreach. I also collaborated with service teams to design retention and loyalty strategies that improved satisfaction and response times.
I am proficient with CRMs and omnichannel support tools (HubSpot, Zendesk), productivity platforms, and reporting workflows, and I continually expand my skills through certifications in data analytics, brand management, and inbound marketing.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Monte Sinai
Jan 2023 - Present (2 years 10 months)
Planned and executed CX-focused marketing campaigns that strengthened brand awareness and reduced digital-channel complaints through empathetic communication and retention strategies.
Administrative Assistant
Monte Sinai
Jan 2017 - Jan 2023 (6 years)
Provided multichannel customer service and administrative support, implemented service best practices that reduced response time and improved customer satisfaction.
Education
Degrees, certifications, and relevant coursework
Coursera (Google)
Professional Certificate, Data Analytics
Completed the Google Data Analytics professional certificate covering data analysis fundamentals and tools.
London Business School
Certificate, Brand Management
Completed a Brand Management program focused on brand strategy and positioning.
IBMR
Marketing Management, Marketing Management
Completed a Marketing Management program focused on marketing principles and practice.
Rock University
Certificate, Inbound Marketing; Copywriting; Content Marketing
Completed courses in Inbound Marketing, Copywriting, and Content Marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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