Christina Frenzel
@christinafrenzel
Customer Experience and CRM leader improving journeys, retention, and engagement through data-driven marketing operations. Translator and Interpreter.
BrazilWhat I'm looking for
I’m a trilingual Customer Experience professional with deep experience leading customer relationship initiatives, CRM strategies, marketing operations, and administrative management in multinational environments. I focus on improving customer journeys across B2B and B2C settings by combining cross-functional collaboration with operational excellence and a customer-first mindset.
In my recent roles, I led a CRM implementation to strengthen customer engagement and sales follow-up, managed CRM performance and customer databases, and supported retention and satisfaction through coordinated customer communication. I’ve also developed marketing automation workflows using MailChimp (plus WhatsApp and Instagram), collaborated with Sales and Marketing to improve outcomes, and organized executive-level corporate events and international logistics while supporting multicultural teams in Brazil and Chile.
Experience
Work history, roles, and key accomplishments
Head of Administration & CRM Specialist
Pronaturae SPA
Led customer relationship initiatives across B2B and B2C markets. Managed implementation and administration of the CallBell CRM platform, coordinated customer communications using MailChimp/WhatsApp/Instagram, and organized corporate events and trade show activities.
Administrative Executive Assistant
Brazilian Defense Attaché
Coordinated executive communications with government authorities and international stakeholders. Managed executive calendars and institutional events, and supported with translation of official and diplomatic documents plus executive reports and presentations.
Operations & Customer Relationship Manager
IBC Offices
Managed daily office operations while ensuring customer service. Built and maintained customer databases and CRM strategies, supporting customer onboarding and retention.
Education
Degrees, certifications, and relevant coursework
Fundação Getulio Vargas (FGV)
Postgraduate Certificate in Compliance, Compliance
Postgraduate certificate in Compliance (in progress) at Fundação Getulio Vargas (FGV).
Estácio de Sá University
Postgraduate Certificate, Marketing & Customer Service
Postgraduate certificate in Marketing & Customer Service at Estácio de Sá University.
Estácio de Sá University
Bachelor's Degree, Advertising & Marketing
Bachelor's degree in Advertising & Marketing from Estácio de Sá University.
Estácio de Sá University
Specialization in CRM and Digital Marketing, CRM and Digital Marketing
Specialization focused on CRM and Digital Marketing at Estácio de Sá University.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Social media
Job categories
Skills
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