Looking for a job

Santiago Sarceda

@santiagosarceda

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I build and scale subscription apps, fintech products, and AI-powered growth systems.

Argentina

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What I'm looking for

I'm looking to build and scale products where growth, monetization, AI systems, and strong product experiences can create measurable business impact.

I've led product-led growth at Pura Mente from 1,500 to 40,000+ paid subscribers and from USD 50K to USD 1.2M ARR. I led a 12-person product, content, and engineering team while improving realized LTV by 35% and D7 retention by more than 20%.

At Raíz, I led growth and key product initiatives for a tokenized real estate fintech, multiplying monthly sales 5× and reducing combined CAC by 90%. I built its brand, launched an AI WhatsApp sales agent supporting 2,000 monthly leads, and created a unified metrics dashboard.

I've also led the 0→1 launch of Pulso, an AI-assisted nutrition and longevity app with 100,000+ downloads and a 4.9★ rating. Earlier, I built products in React and React Native and founded digital ventures including TuSecreto, which reached more than 2 million monthly unique users.

Experience

Work history, roles, and key accomplishments

Current

Head of Product-Led Growth

Current

Pura Mente

Sep 2022 - Present (4 years)

Led growth from 1,500 to 40,000+ paid subscribers and from USD 50K to USD 1.2M ARR. Led a team of 12, ran monetization experiments, and launched features that improved retention.

Product Management Growth RevenueCat OKRs KPIs AI Content Generation AI Agents Customer Support Monetization Retention

Head of Growth

Raíz

Aug 2025 - Jul 2026 (11 months)

Led growth and key product initiatives at a tokenized real estate fintech. Multiplied monthly sales 5x, reduced CAC by 90%, and built the brand from scratch.

Growth Fintech Polygon Branding AI Sales Agents WhatsApp CRM Google Ads Meta Ads Respond.Io Metrics Dashboard

Head of Product

Pulso

Oct 2023 - Mar 2025 (1 year 5 months)

Led the 0 to 1 of an AI-assisted nutrition and longevity app, reaching 100,000+ downloads and 4.9 stars on app stores. Oversaw product definition, mobile design, and analytics implementation.

Product Management AI Mobile Design Analytics Experimentation Monetization app store Google Play

Senior Product Manager

Pura Mente

Sep 2021 - Aug 2022 (11 months)

Senior Product Manager role at Pura Mente, contributing to product and growth initiatives.

Product Design Engineer

Calculistik

Apr 2019 - Mar 2021 (1 year 11 months)

Built and launched web and mobile products using React and React Native.

React React Native Web Development Mobile Development

Founder & Head of Product

TuSecreto

Jul 2005 - Jun 2012 (6 years 11 months)

Founded an anonymous social network that peaked at more than 2 million monthly unique users. Led brand design, product UI/UX, community development, and marketing.

Product Management UI UX Branding Community Development Marketing Social Networks