At Publicis Sapient, part of Publicis Groupe, I lead Strategists across Customer Experience and Content, using customer insights and data to shape end-to-end journeys, guide strategic delivery, and grow multidisciplinary teams.
My work spans research, CX design, digital platforms, marketing intelligence, and omnichannel strategy. For FIFA, I led global research into fan needs and behaviours, using the findings to support both the redesign of its digital platforms and FWC26 sponsors in making their partnerships more relevant to different fan audiences. For Ferrari, I designed a CX and decision-making framework for the pre-owned programme, helping structure how customer experience priorities are identified and assessed. For Stellantis, I led the creation of a global marketing intelligence dashboard to support more consistent, data-informed decision making across markets. For Schindler, I coordinated strategists, designers, and creatives in the development of a global omnichannel product launch campaign.
Alongside client work, I focus on improving how strategy teams operate. I redesigned workflows and operating processes, increased reporting efficiency by 50% through automation, built AI-enabled workflows that scaled analysis and listening coverage by 80%, and standardized audience analysis to reduce delivery time by up to 90%.
My background spans 10+ years across customer experience, end-to-end journey strategy, content and digital marketing consulting, research, audience analysis, and KPI and reporting frameworks. Earlier in my career, I developed research, audience and communication strategies for brands including Huawei, IKEA, Nespresso, Hyundai, and Gillette. I have also shared my experience as a guest lecturer in research, analysis, and strategy.
Spain
Portugal