Cesar Lisi
@cesarlisi
Digital marketing and CX specialist driving web presence, loyalty, and multichannel campaigns for international brands.
ItalyWhat I'm looking for
I am a digital marketing and customer experience specialist with years of experience managing digital projects, web presence, UX, CRM and loyalty programs for agencies and major clients such as Renault, Telepass and HDI Assicurazioni / Talanx Group. I have led full website restyling, app supervision, chatbot and behavioral-economics-driven initiatives, and run digital campaigns, newsletters and international group strategies.
I bring hands-on expertise in digital strategy, campaign execution, CRM, analytics and cross-channel communication, with a track record of coordinating agency and client-side work across Italy and France. I am motivated by improving customer journeys, increasing engagement and delivering measurable results through creative, data-informed solutions.
Experience
Work history, roles, and key accomplishments
Digital Project Manager
HDI Assicurazioni SPA
Jan 2015 - Present (10 years 9 months)
Managed digital CX projects including website full restyling, private area management, app supervision, loyalty program and chatbot initiatives, improving digital engagement across channels.
Digital Project Manager
DOING Agency
Jan 2014 - Jan 2015 (1 year)
Led digital and BTL launch for a new French Telepass product, managing web presence, campaigns and content to support market introduction.
Digital Marketing & CRM
Renault Italia
Jan 2012 - Jan 2014 (2 years)
Managed web portals, mini-sites, campaigns and loyalty programs, and executed digital communication (newsletter/DEM and social) for Renault Italia.
Education
Degrees, certifications, and relevant coursework
Ateneo Impresa Business School
Professional Master's Program, Digital Marketing
2011 - 2011
Completed a Professional Master's Program in Digital Marketing at Ateneo Impresa Business School in 2011.
UTUniversità degli Studi Roma Tre
Master's degree, Political Sciences
2002 - 2008
Earned a Master's degree in Political Sciences from Università degli Studi Roma Tre between 2002 and 2008.
UTUniversità degli Studi Roma Tre
Bachelor's degree, Political Sciences
2002 - 2005
Completed a Bachelor's degree in Political Sciences at Università degli Studi Roma Tre from 2002 to 2005.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
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