Andrea Pedrina

Leading an extraordinary international team of 55+ Experience Designers skilled in AI, UX, UI, Design Strategy, and User Research. My focus is on driving innovation, surpassing business goals, and consistently delivering high-value and efficient solutions for our clients' customers. With a proven track record of successes, I'm dedicated to elevating user experiences and achieving unparalleled resu

Professor in Interaction Design, Service Design,Visual and Brand Design and Marketing.

Worked as Head of Experience Design, Associate Director, Senior Manager at Publicis Sapient.

Worked as Head of User Experience, Associate Director, Senior Manager at Publicis Sapient.

Design Lead for innovative international service-led design projects.

Co-chair of the Interaction Week 2020 in Milan. Leading the most famous event around interaction design, UX design, visual design, user research and design leadership.

Course on UX/UI Design. M.A. in Communication Design.

Guiding the development of a new agency tailor-made design process and design system, leading the UX/UI innovation and developing award-winning digital and physical experiences.

Advisor for the master in Communication Design. Workshop professor.

Designing the digital and physical user experience (both for users and clients) for the robotic bar developed by MiT and Carlo Ratti Associati and launched at Google I/O.

Under the MIT (Boston) wing, designing interactive user interfaces and augmented reality interactions (e.g. for a smart skyscraper to be built in Singapore). Developing of new interaction and user experience design methodologies easily adaptable to the complementary fields of technology, urban environment and internet of things.

A single project work for UniCredit during my master course in Communication Design.
The aim was to design a branded-content online magazine and networking platform.

Explored the interaction design possibilities when merging music and human interfaces. Selected by the founder and scientific director of the research laboratory Casa Paganini - InfoMus. Projects I've worked on have been evaluated by the European Commission as "excellent". Achieved skills: management of scientific content and organization of data in an accessible and editable online repository.

Winner of two-year scholarship. Major in interaction design. Thesis on Interactive Data Visualization. Main subjects: Data Visualization, Graphic Design, Web Design, Design Methodology, Design Management, Brand Design, Art Direction & Copywriting, New Media Design, Advertising and Project Management (Marketing and Economics).

Sep 2016

Bachelor degree in Disciplines of Art, Music and Cinema with a major in Computer Science and Multimedia Systems with 108/110. Experimental thesis: "Web Design for the Dissemination of Scientific Content". Orientation Tutor for one year. Two-year researcher training at the research lab "Casa Paganini - InfoMus" resulted in collaborations outside the university.