At WeRoad, I led Sales and Customer Experience as one function across six markets, including the launch of the US market. I restructured the department and rebuilt the ticketing CRM into a consistent workflow across markets.
I launched a pre-sales chatbot across all markets, reaching 50% query deflection and 90% CSAT, and built an AI sales tool using customer data. At Dyson, the region finished #1 in EMEA customer satisfaction, while I managed a BPO restructure involving more than 250 agents.

