Open to opportunities

Lucas Costamagna

@lucascostamagna

I lead digital marketing growth with AI-powered performance optimization, omnichannel strategy, and measurable retail results.

Argentina

Message

What I'm looking for

I’m looking to lead performance and omnichannel marketing where AI-powered automation, deep measurement, and data-driven decisioning translate directly into growth—while partnering with cross-functional teams to scale retail impact.

I’m a results-driven digital marketing leader with 9+ years of experience driving digital growth, performance optimization, and marketing automation across retail and e-commerce. I currently lead the marketing team at Megatone, managing monthly media budgets of USD 150,000–200,000 across Google, Meta, Microsoft, and TikTok.

I focus on measurable outcomes—turning channel performance into executive-ready decisioning through dashboards and analytics. At Megatone, I’ve delivered +75% website traffic, +60% transactions, and +40% average order value, while implementing AI-powered automation for faster reporting and improved campaign optimization; I also strengthen omnichannel alignment across e-commerce and 60+ physical stores.

Experience

Work history, roles, and key accomplishments

Digital Marketing Consultant

Freelance

Jan 2020 - Jan 2021 (1 year)

Provided strategic digital marketing consulting for retail and e-commerce clients, managing paid media and performance optimization. Implemented GA4 and GTM tracking setups for e-commerce measurement and delivered data-driven reporting and media efficiency recommendations.