At Freelance / Digital Growth Consulting, I plan, launch, and scale performance campaigns across Meta Ads and Google Ads for 15+ active accounts. I focus on lead generation and sales, optimizing campaigns against CPA, CPL, ROAS, and ROI.
I test audiences, campaign structures, and offer angles, and work with designers and content creators to develop ad variations. I also design and optimize landing pages and e-commerce stores using WordPress, WooCommerce, and regional platforms.
I configure tracking with Google Tag Manager, GA4, and Meta CAPI for attribution and server-side reporting. I use Claude, ChatGPT, Gemini, and AI visual generators in my daily media-buying workflow.
