At Paid Media Agency, I manage Google Ads and Meta Ads campaigns for US home services brands, including bathroom and kitchen remodeling and roofing businesses.
I research regional markets, including Massachusetts renovation, to develop offer angles for different audience pain points.
I adapt creative and targeting strategies to platform changes such as Meta Andromeda, shifting toward broad targeting with creative-led segmentation.
Across client work, I sustained ~40x ROAS for a physical therapy e-commerce store and 12–14x ROAS for a wholesale religious goods manufacturer. My Production Engineering background shapes how I assess the whole business and build processes meant to scale.
