Lucas Araujo

I'm a Revenue Growth Management and business analytics professional with 7 years of experience across pricing strategy, promotional planning, and data-driven decision-making — mostly within large-scale consumer goods companies. I currently work at Grupo Boticário as a Business Product Specialist, acting as the business bridge between commercial teams and Product, Tech, and Data Science squads, and previously spent 2+ years as a Senior RGM Analyst managing promotional calendars tied to R$3 billion in annual budget.

My strengths are in pricing strategy and margin optimization (I led a promotional strategy that improved margin by 0.4pp through a 2pp reduction in discount depth), building executive dashboards with SQL and BigQuery, and translating complex data into clear narratives for leadership — I'm known for strong data storytelling and executive presentation skills. I also have a track record of anticipating business and operational risks before they reach technical teams, and proposing practical solutions.

I'm fluent in English and Spanish, and I'm now looking to bring this experience to a remote, international role — ideally in Revenue Growth Management, Pricing Strategy, or Revenue Operations at a growing company.