At Grupo Boticário, I built a commercial campaigns report from scratch, modeling data in BigQuery and delivering it in Data Studio. It gave senior leadership visibility into campaign-driven net revenue and average ticket; one reseller segment showed a 20% higher average ticket.
In Demand Planning, I created the first stockout metric for Direct Sales deliveries, tracing reseller orders and cut reasons with SQL. The metric quantified lost revenue and became the success KPI for a new logistics delivery model project.
I also automated replenishment reports and workflows with Dataprep, saving more than 30 hours per week for a 10-person team. I designed and maintained official sales and orders tables that became the single source of truth.
My work spans data modeling, analytics, and business intelligence, supported by an MBA in Business Analytics, BI & Big Data and a background in Business Administration. I own the Direct Sales data backlog alongside business managers and act as technical lead for analysts on the team.
