Open to opportunities

Luca Mustatea

@lucamustatea

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Senior Client Service Manager driving digital growth and cross-market campaign success.

United Kingdom

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What I'm looking for

I seek a leadership role in a dynamic, international company where I can apply commercial acumen and digital expertise to enhance client experiences, drive revenue growth, and lead cross-functional teams.

I am a Senior Client Service Manager with 8+ years' experience in Digital Marketing and AdTech, leading international campaigns and advising global and local clients.

At GumGum in London I led account management and post-sales delivery for UK international campaigns, managing 250+ multi-market campaigns and contributing approximately $6M in booked revenue annually.

I designed a commercial incentive program that accelerated upweights, secured upweights on 37% of campaigns (adding over $1M), and helped my team win 'Best Client Services Team' at The Wires Awards 2025.

I have a track record across agencies and freelance roles—supporting launches, scaling acquisition for DTC brands, and leading programmatic activity for major accounts like UBER—combining commercial acumen, technical skills, and client-focused leadership.

Experience

Work history, roles, and key accomplishments

Current

Senior Client Service Manager

Current

GumGum

Apr 2022 - Present (3 years 9 months)

Lead account manager for international campaigns in the UK, overseeing post-sales delivery across multiple workstreams and managing 250+ multi-market campaigns contributing to approximately $6M booked revenue annually; secured upweights on 37% of campaigns in 2025 adding over $1M in revenue.

Account Management Programmatic Advertising Salesforce Google Analytics Campaign Delivery Stakeholder Management Client Growth Commercial Strategy

Current

Digital Growth Consultant

Current

Freelance

May 2020 - Present (5 years 8 months)

Provided digital consultancy and go-to-market execution for D2C and service businesses, leading cross-functional initiatives across product, marketing, GTM, and partnerships to scale customer acquisition and revenue.

Growth Strategy Paid Social SEO GTM Partnerships Analytics Google Tag Manager Digital Marketing

Campaign Manager

Kepler

Feb 2021 - Mar 2022 (1 year 1 month)

Led the global UBER Acquisition and Programs account, managing driver and courier programmatic activity across US, LATAM, and APAC and launching the global UBER Pass campaigns featuring Automatic Ads.

Programmatic Advertising Campaign Management Team Leadership Smartly Onboarding Campaigns

Senior Campaign Executive

Kepler

Apr 2019 - Jan 2021 (1 year 9 months)

Social lead on UBER's global digital media account and contributor to major retail campaigns including John Lewis; participated in Red Bull global digital media pitch.

Campaign Execution Pitch Support Strategic Planning

Account Executive

Zenith, Publicis Media Group

Aug 2018 - Apr 2019 (8 months)

Managed digital activities across 16 Electrolux EMEA markets as 'Dashboard Champion', implemented Lumina certifications across European teams, and developed target audience persona proxies for upcoming campaigns.

Account Management Dashboarding Implementation

Education

Degrees, certifications, and relevant coursework

GumGum University

Certification, Contextual Advertising

2022 - 2022

Completed a Contextual Advertising certification through GumGum University.

University of Westminster

Bachelor of Arts (Honours), Marketing Communications

2015 - 2018

Grade: First Class Honours

Activities and societies: Active member of the Future Ready Mentoring program, delivering group mentoring sessions to undergraduate Business students.

Completed a BA (Hons) in Marketing Communications, graduating with First Class Honours.