Ilaria Licari

Directed comprehensive Performance Marketing initiatives for Jaguar Land Rover, aligning campaign execution with core business objectives and consistently exceeding client expectations. Led the development and implementation of the Meta Social Visualizer project, localising Unreal Engine technology to create immersive video content that increased customer engagement and conversion rates for the US

Led digital marketing campaigns for high-profile clients like Google, AWS, and Oracle, achieving significant increases in engagement and conversions through a crafted mix of social media, display, and paid search advertising. Spearheaded cross-functional teams, ensuring seamless collaboration and strategic coherence for on-schedule execution of complex marketing initiatives. Managed diverse market

Developed and executed global and localised seller email campaigns, achieving an 18% increase in conversion rates across key markets including the US, Canada, APAC, and EMEA. Spearheaded the development of messaging and creative assets, collaborating closely with creative teams and data analysts to refine marketing strategies and enhance campaign effectiveness. Managed a multifaceted communication

Executed digital marketing campaigns for key clients such as IWG, Schneider Electric, and Forrester, resulting in a 15% increase in engagement across critical markets including the US, APAC, and EMEA. Managed campaign resources and budgets, aligning project deliverables with client expectations to maximise efficiency and impact. Oversaw various communication channels and content creation/localisat

Studied Media Sociology, Social Research, and Marketing. Gained foundational knowledge in understanding media's role in society and developing effective marketing strategies.