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L Sinclair

@lsinclair

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Strategic partnerships and corporate development leader driving SaaS ecosystem growth.

Germany

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What I'm looking for

I seek senior roles leading partnerships, product-led GTM and ecosystem growth at mission-driven SaaS companies, with ownership of strategic deals, cross-functional teams and measurable revenue impact.

I am a product and partnerships leader with 9+ years scaling global partner ecosystems and leading high-impact M&A integrations in high-growth SaaS environments. I focus on aligning partner strategy to product roadmaps to unlock new revenue streams and enable GTM success.

At Uberall I owned a €7.5M P&L, managed 100+ API-first partnerships and 15 strategic partnerships with major platforms, and reduced partner-related costs per location by 25% through product positioning and GTM changes.

I have led vendor due diligence and integrations for acquisitions (Sweet IQ Analytics, Momentfeed Inc.), negotiated complex deals with top-tier platforms, and opened new global verticals driving ARR growth. I combine cross-functional leadership with hands-on product and commercial execution.

I currently provide strategic consulting to German SMEs on customer acquisition, brand visibility and organic growth, and I am passionate about leveraging ecosystems, emerging tech and data-driven strategies to scale businesses globally.

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Experience

Work history, roles, and key accomplishments

Current

Freelance Growth Marketing Consultant

Current

Freelance

Jul 2023 - Present (2 years 4 months)

Provide strategic consulting to German SMEs on customer acquisition, brand visibility, reputation management and organic growth to drive new customer and revenue growth.

Growth Marketing Customer Acquisition Brand Strategy Reputation Management Loyalty Programs Organic Growth

Director of Product, Listings & Partnerships

Uberall GmbH

Mar 2022 - Mar 2025 (3 years)

Owned a €7.5M P&L and led a global team to reduce partner-related costs per location by 25%, grow engagement 10% YoY, and drive new business via 100+ API partnerships and 15 strategic alliances (Meta, Google, Apple).

Partnerships P&L management GTM Strategy

Product Partnerships Team Lead

Uberall GmbH

Jan 2020 - Mar 2022 (2 years 2 months)

Designed a 12–18 month global partnerships roadmap and managed a €6M+ partnership portfolio across 100+ contracts, leading integrations and closing strategic deals with Amazon Alexa, Apple, Google and Tripadvisor.

Roadmapping Partnership Management M&A

Strategic Partner Ecosystem Manager

Uberall GmbH

Oct 2018 - Jan 2019 (3 months)

Built and expanded Uberall’s partner ecosystem, developing scalable integration strategies that increased partner-driven revenue and adoption through cross-functional collaboration.

Ecosystem Integration Cross Functional Collaboration

Partnerships & Commercial Development Manager

eKomi

Dec 2017 - Oct 2018 (10 months)

Established and scaled new market areas and secured high-value partnerships with six- and seven-figure contract values, leading contract negotiations and partner-driven GTM strategies.

Partnership Development Contract Negotiation GTM Strategy Market Expansion

International Account Manager

eKomi

Oct 2016 - Dec 2017 (1 year 2 months)

Managed retention, upgrades and cancellations for enterprise and SMB clients while liaising between product and clients to ensure smooth technical implementations and customer satisfaction.

Account Management CX Technical Liaison Upselling

Senior Nurse Clinical Support

National Health Service

Sep 2009 - Jul 2016 (6 years 10 months)

Provided senior clinical support across A&E Majors, orthopaedic and medical wards, and specialized in respiratory and High Dependency Unit care to ensure high-quality patient outcomes.

Clinical Support Emergency Care Respiratory Care High Dependency Unit