L Sinclair
@lsinclair
Strategic partnerships and corporate development leader driving SaaS ecosystem growth.
What I'm looking for
I am a product and partnerships leader with 9+ years scaling global partner ecosystems and leading high-impact M&A integrations in high-growth SaaS environments. I focus on aligning partner strategy to product roadmaps to unlock new revenue streams and enable GTM success.
At Uberall I owned a €7.5M P&L, managed 100+ API-first partnerships and 15 strategic partnerships with major platforms, and reduced partner-related costs per location by 25% through product positioning and GTM changes.
I have led vendor due diligence and integrations for acquisitions (Sweet IQ Analytics, Momentfeed Inc.), negotiated complex deals with top-tier platforms, and opened new global verticals driving ARR growth. I combine cross-functional leadership with hands-on product and commercial execution.
I currently provide strategic consulting to German SMEs on customer acquisition, brand visibility and organic growth, and I am passionate about leveraging ecosystems, emerging tech and data-driven strategies to scale businesses globally.
Experience
Work history, roles, and key accomplishments
Freelance Growth Marketing Consultant
Freelance
Jul 2023 - Present (2 years 3 months)
Provide strategic consulting to German SMEs on customer acquisition, brand visibility, reputation management and organic growth to drive new customer and revenue growth.
Owned a €7.5M P&L and led a global team to reduce partner-related costs per location by 25%, grow engagement 10% YoY, and drive new business via 100+ API partnerships and 15 strategic alliances (Meta, Google, Apple).
Designed a 12–18 month global partnerships roadmap and managed a €6M+ partnership portfolio across 100+ contracts, leading integrations and closing strategic deals with Amazon Alexa, Apple, Google and Tripadvisor.
Built and expanded Uberall’s partner ecosystem, developing scalable integration strategies that increased partner-driven revenue and adoption through cross-functional collaboration.
Partnerships & Commercial Development Manager
eKomi
Dec 2017 - Oct 2018 (10 months)
Established and scaled new market areas and secured high-value partnerships with six- and seven-figure contract values, leading contract negotiations and partner-driven GTM strategies.
International Account Manager
eKomi
Oct 2016 - Dec 2017 (1 year 2 months)
Managed retention, upgrades and cancellations for enterprise and SMB clients while liaising between product and clients to ensure smooth technical implementations and customer satisfaction.
Senior Nurse Clinical Support
National Health Service
Sep 2009 - Jul 2016 (6 years 10 months)
Provided senior clinical support across A&E Majors, orthopaedic and medical wards, and specialized in respiratory and High Dependency Unit care to ensure high-quality patient outcomes.
Education
Degrees, certifications, and relevant coursework
Kapitel Zwei
CEFR Level B2, German Language
2025 - 2025
Completed German language training at CEFR Level B2.
DeutschAkademie
CEFR Level B1, German Language
2025 - 2025
Completed German language training at CEFR Level B1.
West Kent College
Diploma Level 2 & 3, Health and Social Care
2015 - 2015
Completed Diploma Level 2 & 3 in Health and Social Care.
Bennett Memorial Diocesan School
A-levels, Sociology / Media Studies / English Language
2007 - 2009
Completed 3 A-levels in Sociology, Media Studies, and English Language.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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