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@lsinclair
Strategic partnerships and corporate development leader driving SaaS ecosystem growth.
I am a product and partnerships leader with 9+ years scaling global partner ecosystems and leading high-impact M&A integrations in high-growth SaaS environments. I focus on aligning partner strategy to product roadmaps to unlock new revenue streams and enable GTM success.
At Uberall I owned a €7.5M P&L, managed 100+ API-first partnerships and 15 strategic partnerships with major platforms, and reduced partner-related costs per location by 25% through product positioning and GTM changes.
I have led vendor due diligence and integrations for acquisitions (Sweet IQ Analytics, Momentfeed Inc.), negotiated complex deals with top-tier platforms, and opened new global verticals driving ARR growth. I combine cross-functional leadership with hands-on product and commercial execution.
I currently provide strategic consulting to German SMEs on customer acquisition, brand visibility and organic growth, and I am passionate about leveraging ecosystems, emerging tech and data-driven strategies to scale businesses globally.
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Work history, roles, and key accomplishments
Freelance
Jul 2023 - Present (2 years 4 months)
Provide strategic consulting to German SMEs on customer acquisition, brand visibility, reputation management and organic growth to drive new customer and revenue growth.
Owned a €7.5M P&L and led a global team to reduce partner-related costs per location by 25%, grow engagement 10% YoY, and drive new business via 100+ API partnerships and 15 strategic alliances (Meta, Google, Apple).
Designed a 12–18 month global partnerships roadmap and managed a €6M+ partnership portfolio across 100+ contracts, leading integrations and closing strategic deals with Amazon Alexa, Apple, Google and Tripadvisor.
Built and expanded Uberall’s partner ecosystem, developing scalable integration strategies that increased partner-driven revenue and adoption through cross-functional collaboration.
eKomi
Dec 2017 - Oct 2018 (10 months)
Established and scaled new market areas and secured high-value partnerships with six- and seven-figure contract values, leading contract negotiations and partner-driven GTM strategies.
eKomi
Oct 2016 - Dec 2017 (1 year 2 months)
Managed retention, upgrades and cancellations for enterprise and SMB clients while liaising between product and clients to ensure smooth technical implementations and customer satisfaction.
National Health Service
Sep 2009 - Jul 2016 (6 years 10 months)
Provided senior clinical support across A&E Majors, orthopaedic and medical wards, and specialized in respiratory and High Dependency Unit care to ensure high-quality patient outcomes.
Degrees, certifications, and relevant coursework
CEFR Level B2, German Language
2025 - 2025
Completed German language training at CEFR Level B2.
CEFR Level B1, German Language
2025 - 2025
Completed German language training at CEFR Level B1.
Diploma Level 2 & 3, Health and Social Care
2015 - 2015
Completed Diploma Level 2 & 3 in Health and Social Care.
A-levels, Sociology / Media Studies / English Language
2007 - 2009
Completed 3 A-levels in Sociology, Media Studies, and English Language.
Software and tools used professionally
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