MLMarie-France Lambreck
@mariefrancelambreck
Bilingual Business Development Manager with 10+ years in tech.
United KingdomWhat I'm looking for
I am a French-English bilingual Business Development and Strategic Partnerships professional with over 10 years of experience in the tech industry. My expertise lies in building and managing high-impact relationships that drive revenue and market share. I have a proven track record of identifying and nurturing over $5M in qualified opportunities, consistently exceeding targets through strategic prospecting, relationship building, and partner enablement.
Throughout my career, I have successfully consulted for tech-focused B2B agencies and market research firms, directing qualitative and quantitative research to generate actionable insights. My roles have included leading go-to-market campaigns and orchestrating account-based marketing initiatives that have significantly increased lead conversion rates. I am adept at leveraging data and AI to optimize strategies and enhance client engagement.
Experience
Work history, roles, and key accomplishments
Business Development Manager
M’Dyss Ltd
Jan 2020 - Present (5 years 8 months)
Consulted for tech-focused B2B agencies and market research firms to drive product positioning and enable global market expansion. Directed qualitative and quantitative research, generating actionable insights through focus groups and data analysis.
Business Development Manager
M’Dyss Ltd
May 2019 - Present (6 years 4 months)
Consulted for tech-focused B2B agencies and market research firms to drive product positioning and enable global market expansion. Directed qualitative and quantitative research, generating actionable insights through focus groups and data analysis.
BDM - B2B Tech Growth Marketing
The Marketing Practice
Jan 2024 - Dec 2024 (11 months)
Identified and nurtured over $5M in qualified opportunities for Palo Alto Networks. Conducted GTM campaigns, resulting in a 40% increase in lead-to-SQL conversion through targeted messaging.
BDM - B2B Tech Growth Marketing
The Marketing Practice
Jan 2024 - Dec 2024 (11 months)
Identified and nurtured over $5M in qualified opportunities for Palo Alto Networks. Conducted GTM campaigns, resulting in a 40% increase in lead-to-SQL conversion through targeted messaging.
Sales & Business Development Manager
Miele Operations & Payment Solution GmbH
Feb 2021 - Oct 2021 (8 months)
Established strategic growth and built over 250 accounts in the EMEA region. Transformed market research into actionable insights and crafted marketing collateral to position SaaS solutions effectively.
Sales & Business Development Manager
Miele Operations & Payment Solution GmbH
Feb 2021 - Oct 2021 (8 months)
Established strategic growth and built over 250 accounts in the EMEA region. Transformed market research into actionable insights and crafted marketing collateral to position solutions effectively.
Senior Business Development Executive
MarketOne International
Feb 2021 - Oct 2021 (8 months)
Drove demand generation campaigns for Oracle’s cloud suite across targeted enterprise verticals. Implemented B2B sales strategies to secure new business and generated qualified pipelines across EMEA.
Senior Business Development Executive
MarketOne International
Feb 2021 - Oct 2021 (8 months)
Drove demand generation campaigns for Oracle’s cloud suite across targeted enterprise verticals. Implemented B2B sales strategies to secure new business across tech and enterprise sectors.
Business Development Manager
PTS Consulting
Jan 2018 - Jan 2019 (11 months)
Engineered go-to-market efforts targeting financial services and enterprise clients. Cultivated strategic relationships with C-level executives and led market research to position PTS Consulting as a leading provider.
Business Development Manager
PTS Consulting
Jan 2018 - Jan 2019 (11 months)
Engineered go-to-market efforts targeting financial services and government clients. Cultivated strategic relationships with C-level executives to establish long-term partnerships and expand the client base.
EMEA Field Operation Associate
Jan 2016 - Jan 2017 (1 year)
Optimised geolocation accuracy through advanced statistical analysis and coordinated logistics for field research activities across EMEA regions, delivering data-driven insights.
EMEA Field Operation Associate
Jan 2016 - Dec 2016 (11 months)
Optimised geolocation accuracy through advanced statistical analysis and improved user interaction with Google Maps. Planned logistics for field research activities across multiple EMEA regions.
Senior Business Development Executive
Izen Marketing
Jan 2015 - Jan 2016 (1 year)
Represented NetApp SolidFire across EMEA, promoting scalable all-flash storage solutions and refining go-to-market strategies using data-driven insights.
Senior Business Development Executive
Izen Marketing
Jan 2015 - Sep 2015 (8 months)
Represented NetApp SolidFire across EMEA, promoting scalable all-flash storage solutions. Maintained CRM accuracy and partnered with internal teams to refine go-to-market strategies.
Education
Degrees, certifications, and relevant coursework
E.P.PA
Master, Management & Business Strategy
2021 - 2022
Master in Management & Business Strategy program focused on developing strategic business skills and management capabilities.
E.P.PA
BA, Mass Communication
2015 - 2016
Bachelor of Arts in Mass Communication, emphasizing communication strategies and media relations.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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