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Marie-France Lambreck

@mariefrancelambreck

EN/FR Market Intelligence & GTM Strategist for B2B SaaS/tech, turning market & competitive signals into clear growth decisions. Remote-first.

United Kingdom

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What I'm looking for

I’m looking for a fully remote, work-from-anywhere role where market and competitive insights shape GTM, strategic partnership, or product decisions. I’m interested in insight-led B2B tech or SaaS teams and open to senior IC, lead, or long-term contract roles with strategic scope and clear impact.

I’m a Market Intelligence & GTM Strategy professional with 8+ years helping B2B technology and SaaS organisations make high‑stakes go‑to‑market and growth decisions. I work where market intelligence, competitive analysis, GTM strategy and partner ecosystems intersect, turning messy qualitative and quantitative signals into clear, decision‑ready intelligence for leadership teams.

I specialise in using market research, competitive dynamics, customer insight and digital data to drive segmentation and prioritisation, positioning, ecosystem strategy and strategic partnerships. Most of my work has been with global teams in fast‑moving environments, partnering directly with senior stakeholders to sharpen where to play and how to win.

I’ve built my career in remote‑first, cross‑regional settings across EMEA, AMER and APAC, and I’m comfortable operating as a senior individual contributor who brings structure to ambiguity. I act as a thinking partner to GTM, Product, Partnerships and commercial leaders, and I use AI‑assisted research and insight workflows to increase speed and scale without losing strategic depth.

I’m interested in roles where market intelligence directly shapes product direction, GTM strategy and ecosystem decisions—not just a reporting function. I’m drawn to thoughtful, product‑led, insight‑driven companies, and I’m open to senior IC or lead roles, as well as long‑term contract or fractional engagements, provided they are fully remote and outcome‑focused.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

M’Dyss Ltd

Apr 2019 - Present (7 years)

Independent advisor translating complex market dynamics into decision-ready insights for global B2B technology organisations. Synthesises qualitative and quantitative analysis to support GTM strategy, partnership decisions, and cross-functional alignment in remote-first environments.

Market Research Strategic Partnerships Remote Collaboration Insights And Strategy Intelligence Products Competitive Intelligence Partner Enablement

BDM - B2B Tech Growth Marketing

The Marketing Practice

Jan 2024 - Feb 2025 (1 year 1 month)

Supported market and competitive intelligence programmes for Tier-1 technology vendors, including Palo Alto Networks and Nutanix. Consolidated competitive insights and refined market segmentation to support GTM, ecosystem discussions, and cross-regional alignment.

Insights And Strategy Analysis & Decision Making Intelligence Analysis Market Segmentation Market Intelligence Competitive Intelligence

Sales & Business Development Manager

Miele Operations & Payment Solution GmbH

Oct 2021 - Sep 2023 (1 year 11 months)

Applied market research and ecosystem analysis to support partnership and adoption strategy for a SaaS payments solution across EMEA. Translated market and partner insights into prioritisation inputs for GTM and regional rollout planning.

SaaS Solutions Market Research CRM Management Strategic Partnerships Regional Strategy GTM Planning Partnership Development Partner Enablement Analysis & Decision Making Market Intelligence Market Research & Analysis

Associate Consultant

C-sapce

Jun 2021 - Oct 2021 (4 months)

Supported qualitative market research and insight synthesis programmes for B2B and consumer organisations. Contributed to research analysis, synthesis of findings, and development of insight frameworks used to inform strategy and decision-making. Worked collaboratively within multi-disciplinary research teams.

Market Research Quantitative And Qualitative Research Insights And Strategy Research Analysis Strategic Thinking

Senior Business Development Consultant

MarketOne International

May 2021 - Jan 2022 (8 months)

Supported GTM harmonisation for Oracle’s cloud portfolio by delivering market and competitive intelligence across EMEA. Analysed market and competitor dynamics to inform positioning and GTM planning, synthesising inputs into clear, structured insights for cross-functional teams.

Regional Strategy Insights And Strategy Messaging And Positioning Intelligence Reports Competitive Intelligence Market Intelligence Gathering

Business Development Manager

PTS Consulting

Nov 2017 - Apr 2019 (1 year 5 months)

Supported market analysis, customer segmentation, and opportunity assessment initiatives within the UK commercial office and building services sector. Conducted market research to inform GTM planning and strategic discussions. Implemented CRM and reporting structures to improve data quality, visibility, and market insight.

Client Relationship Management Market Analysis Strategic Partnerships Strategic Alliances Data Analysis GTM Planning Customer Segmentation

EMEA Field Operation Associate

Google

Jan 2016 - Dec 2016 (11 months)

Optimised geolocation accuracy through advanced statistical analysis and improved user interaction with Google Maps. Planned logistics for field research activities across multiple EMEA regions.

Statistical Analysis Logistics Coordination Data Insights User Experience