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Lora S

@loras

Product Manager at SignWell who improved trial-to-paid conversion by 67% and shipped document-builder features across the app and API.

United States

Message

At SignWell, I own product research, requirements, QA, and release communications for an electronic signature SaaS platform. I built new onboarding flows and launched automatic reverse free trials, increasing trial-to-paid conversion from 5.02% to 8.37%.

I’ve shipped document-builder fields in the app and public API, and led compliance and security features for regulated customers, including 21 CFR Part 11 and NOM-151. At Bidsketch, I supported customers and wrote help documentation and videos.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

SignWell

Apr 2019 - Present (7 years 6 months)

Owned the full product cycle for an electronic signature SaaS, from research and requirements through QA and release. Improved trial-to-paid conversion by 67% and shipped advanced document-builder features and compliance controls.

Product Management Customer Research Requirements QA Testing Release Management Agile Amplitude Trello Figma REST APIs Regulatory Compliance 21 CFR Part 11 NOM 151 Quickbooks Online Xero SSO Conditional logic PDF AcroFields

Customer Success Manager

Bidsketch

Feb 2019 - Sep 2022 (3 years 7 months)

Sole support representative sustaining 98% customer satisfaction across email, live chat, Zoom demos, and custom account setups. Wrote help documentation and produced support videos.

Customer Success Customer Support Documentation Video Production Email Live Chat Zoom