Open to opportunities

Liz Robinson

@lizrobinson

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Marketing professional with expertise in digital content and analytics.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my marketing skills to drive impactful campaigns and contribute to a dynamic team.

I am a dedicated marketing professional with a BBA in Marketing from the University of Massachusetts Amherst, where I graduated with a 3.8 GPA. My academic journey included enriching study abroad experiences in London and Bangkok, which broadened my global perspective on marketing strategies. Currently, I serve as the Accelerator Pipeline Marketing Manager at Dana-Farber Cancer Institute, where I lead initiatives that enhance user experience and drive engagement through innovative marketing campaigns.

In my role at Dana-Farber, I successfully partnered with a web development agency to launch a new website, significantly improving functionality and user experience. My efforts in SEO and external email campaigns have increased visibility for cancer research, reaching over 3,000 readers. Previously, as a Marketing & Communications Coordinator at Pace Life Sciences, I managed logistics for over 40 tradeshows annually and developed internal communications that improved employee engagement across the organization. My experience spans various roles, including internships that honed my skills in content creation and social media management.

Experience

Work history, roles, and key accomplishments

Current

Accelerator Pipeline Marketing Manager

Current

Dana-Farber Cancer Institute

Mar 2023 - Present (2 years 3 months)

Currently leading a partnership with a web development agency to enhance the Dana-Farber website, focusing on user experience and SEO best practices. Increased visibility of cancer research through email campaigns and newsletters, and organized the first Innovation Scientific Symposium to foster networking opportunities.

SEO Email Marketing Project Management Content Creation Marketing Strategy Collaboration Event Planning Communication

Marketing & Communications Coordinator

Pace Life Sciences

Feb 2021 - Mar 2023 (2 years 1 month)

Managed logistics for over 40 tradeshows and conferences annually, enhancing branding and networking opportunities. Developed internal communications for over 1,000 employees and produced multimedia content for marketing campaigns.

Event Management Internal Communications Social Media Marketing Branding Employee Engagement Project Management Adobe Creative Suite Canva

Communications Intern

Millipore Sigma

May 2019 - Aug 2019 (3 months)

Developed internal communications to boost employee awareness of company initiatives and supported event logistics. Coordinated the global distribution of quarterly newsletters.

Internal Communications Logistics Coordination Writing

US Marketing Intern

Adzuna

Jan 2018 - Jan 2019 (1 year)

Wrote blog posts and managed social media accounts, achieving a 10% increase in website traffic and a 15% improvement in engagement across platforms.

Content Writing Social Media Management Marketing Analytics Digital Marketing

Education

Degrees, certifications, and relevant coursework

University of Massachusetts Amherst

Bachelor of Business Administration, Marketing

2016 - 2020

Grade: 3.8

Activities and societies: Study Abroad in London, GB (Jan – April 2018) and Bangkok, Thailand (Jan – April 2019).

Graduated with a Bachelor of Business Administration in Marketing, with minors in Political Science and Economics. Achieved a cumulative GPA of 3.8. Participated in study abroad programs in London, GB and Bangkok, Thailand.