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Liz Padovan

@lizpadovan

Marketing Manager at Pride Global building a data-driven marketing engine across its brand portfolio.

At Pride Global, I lead the global marketing vision and performance strategy across its portfolio of brands, building a scalable, data-driven marketing engine. I translate business priorities into marketing roadmaps and oversee integrated campaigns across brand, demand generation, communications, and thought leadership.

At On The Nose, I lead commercial and marketing strategy for luxury brands and creators, achieving the agency’s highest revenue through strategic negotiations and portfolio expansion. Previously, at Attivo Group, I increased sales by 45% in one month through a data-driven campaign integrating awareness, performance, and CRM.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Pride Global

Jan 2026 - Present (8 months)

Leading global marketing vision and performance strategy for Pride Global and its portfolio of brands, including Russell Tobin, Pride Health, Pride One, Pride Now, and Rocket Shippers. Accountable for building a scalable, data-driven marketing engine driving measurable growth in brand awareness, pipeline generation, and revenue impact across regions.

Brand Strategy Digital Marketing Demand Generation Communication Skills Thought Leadership Marketing Roadmap KPIs Performance frameworks Creative Direction Campaign Architecture Cross Functional Execution ROI

Current

Commercial & Influence Manager

Current

On The Nose

Oct 2024 - Present (1 year 11 months)

Lead commercial and marketing strategy for luxury brands and creators, focused on digital monetization and brand partnerships. Achieved the highest revenue in agency history through strategic negotiations and portfolio expansion.

Commercial Strategy Marketing Strategy Luxury Brands Digital Monetization Brand Partnerships Strategic Negotiations Portfolio Growth Influencer campaigns Branding Rebranding B2B Client Relations

Head of Marketing

Attivo Group

Jul 2023 - Nov 2025 (2 years 4 months)

Spearheaded strategic communications for six luxury gastronomy brands, driving significant growth in brand awareness and customer engagement. Increased sales by 45% in one month through a data-driven campaign integrating awareness, performance, and CRM.

Strategic Communications PR Influencer Relations Brandbooks Campaign Concepts Omni Channel Operations iFood Rappi Data driven Campaigns CRM Crisis Management Studio Leadership Budget Management KPI Management

Marketing Manager

Casamarela Noivas

Oct 2022 - Dec 2023 (1 year 2 months)

Developed and executed tailored marketing strategies for a high-end fashion audience, driving record-breaking revenue — the highest in 10 years. Led media and influencer partnerships, enhancing brand recognition and deepening audience engagement.

Marketing Strategy Luxury Fashion Media Partnerships Influencer Partnerships Brand Identity Media Planning CRM Seasonal Campaigns Media Activation Crisis Management Customer Loyalty Retention

Marketing Manager

Tatiana Loureiro Store

Mar 2020 - Jul 2022 (2 years 4 months)

Led a full rebranding initiative that repositioned the brand in the luxury market, resulting in a 92% increase in revenue. Increased online sales by 92% through media, CRM, and UX initiatives.