Looking for a job

Liubov Kupriyanova

@liubovkupriyanova

Message

GTM leader advising B2B tech and AI companies; grew GetCourse Vietnam from zero to 50% partner-led revenue.

Spain

Message

At GetCourse, I led Vietnam market entry from zero, with full P&L ownership and a 25-person local team. I built and scaled the winning funnel, reaching 22% PQL conversion and 18% paid conversion.

I also launched GetAcademy’s self-funding event acquisition engine, which achieved 15–20% conversion and 180–200% ROAS. By building the partner and affiliate programme from zero, I grew partner-led revenue from 0% to 50% and improved ARPU, NRR and LTV/CAC.

Today, I advise B2B tech and AI companies on GTM strategy, market entry and international growth, and founded Majo, an AI personal styling app for men built on the GPT-4 API. Earlier, at Oracle and HP, I developed partner marketing functions and programmes across Russia and CIS.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & GTM

Current

Independent

Jun 2025 - Present (1 year 4 months)

Independent GTM strategy and marketing consulting for B2B tech and AI companies across the US and Europe. Advised clients on market entry, positioning, and growth, and founded Majo, an AI personal styling app.

GTM Strategy Market Entry Positioning AI OpenAI API Growth Strategy Mentorship

Head of Global Growth, Emerging Markets

GetCourse

Sep 2021 - Dec 2023 (2 years 3 months)

Led growth and market-entry initiatives across SEA, LATAM, and Europe, launching multiple new country markets in parallel. Launched Indonesia from zero, validated the go-to-market approach, and grew the market to 100+ paying clients.

Market Entry Growth Strategy Product Market Fit Positioning Pricing International Expansion

Founder

Insportspace Ltd

Sep 2018 - Jan 2021 (2 years 4 months)

Built a sports apparel brand and multi-brand distribution business from zero. Negotiated terms with suppliers and retail partners, secured 5 retail points of sale, and achieved payback within 6 months.

entrepreneurship Brand Building Distribution Negotiation Retail

Cloud Channel Development Executive

Oracle

Dec 2014 - Sep 2018 (3 years 9 months)

Built the partner marketing function from scratch, including processes, budget planning, and partner programme strategy. Recruited and closed 20+ new B2B partners full-cycle and contributed to 25% YoY market share growth.

Partner Marketing Channel Development Budget Management Partner Recruitment B2B Sales

Channel Marketing Manager

Oracle

Apr 2013 - Nov 2014 (1 year 7 months)

Built the partner marketing function from scratch, including processes and $200K per quarter budget planning and management. Planned and executed the full partner event calendar and developed sales and partner enablement assets.

Partner Marketing Budget Management Event Planning Sales Enablement Competitive Positioning

Channel Marketing Manager

Dec 2006 - Apr 2013 (6 years 4 months)

Managed $1M+ per quarter in Marketing Development Funds and co-marketing activities with 50+ partner organisations. Planned and executed partner events and co-marketing activations across the CIS region, and founded a partner marketing club.

MDF Program Management Co Marketing Partner Events Budget Planning Partner Engagement