Open to opportunities

Liselotte Mata

@liselottemata

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Strategic Senior Digital Marketing & SEO Specialist with 20+ years experience.

Puerto Rico

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in digital marketing.

I am a strategic and results-driven Senior Digital Marketing & SEO Specialist with over 20 years of experience in delivering full-funnel marketing strategies for global and regional brands. My expertise lies in brand growth, SEO, and omnichannel campaigns, where I have successfully driven high-impact initiatives across various channels including content, web, social, and paid media.

Throughout my career, I have served as a trusted advisor to over 25 businesses, contributing to the marketing growth of more than 50 brands. My recent role as a Senior Digital Marketing & SEO Specialist has allowed me to lead digital marketing strategies across multiple healthcare brands, achieving significant increases in organic traffic and user engagement. I am passionate about leveraging data-driven insights to optimize marketing efforts and drive measurable results.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing & SEO Specialist

Current

Freelance

Jan 2024 - Present (1 year 6 months)

Currently working as a Senior Digital Marketing & SEO Specialist. I am responsible for developing and implementing digital marketing strategies for various clients.

Digital Marketing SEO Content Marketing Social Media Paid Media Google Analytics Google Search Console WordPress Shopify Canva

Digital Marketing Officer

MSO of Puerto Rico (MMM Holdings)

Feb 2021 - May 2024 (3 years 3 months)

Led digital marketing strategy across 10+ healthcare brands and services, including MMM, IPA Holdings, Multihealth, Multiclinics, MSO of Puerto Rico, Office Advantage, and Castellana Physicians Services. Directed 2 agency teams (10+ members), aligning digital marketing efforts with executive leadership and operational goals.

Digital Marketing Strategy SEO Paid Media Content Marketing Team Leadership KPI Analysis Budget Management Google Analytics CRM

SEO Specialist

My City Social

Jan 2020 - Present (5 years 6 months)

Developed organic SEO strategies for 23 clients, enhancing SERP rankings and improving page authority. Managed content creation and Google My Business listings; conducted competitor/keyword research.

SEO Content Creation Keyword Research SERP Website Traffic Lead Generation Google Analytics SEMrush Ahrefs

Marketing & Digital Marketing Specialist

Easy Checks

Jan 2018 - Dec 2019 (1 year 11 months)

Designed and implemented integrated marketing strategies, driving 12,500+ Facebook views in one month. Managed social media channels; implemented cookies and Facebook Pixel for remarketing.

Integrated Marketing Social Media Marketing Facebook Marketing Digital Marketing KPI Tracking Content Creation Website Design

Education

Degrees, certifications, and relevant coursework

National University

Master's in Digital Marketing, Digital Marketing

Completed a Master's degree focusing on advanced digital marketing strategies and techniques. Gained expertise in various aspects of digital marketing, including SEO, paid media, and content strategy.

University of Puerto Rico

Bachelor of Business Administration, Business Administration

Grade: 3.56

Obtained a Bachelor's degree with a strong academic record. Focused on core business principles and practices, preparing for a career in marketing and management.