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@sofarodrguezphd
Results-driven Product Manager with expertise in digital initiatives.
I am a results-driven Product Manager with over 9 years of experience leading B2B and B2C digital initiatives across various platforms, including web and mobile. My expertise lies in defining product vision and shaping strategic roadmaps that deliver impactful solutions for clients in Puerto Rico and global markets. I thrive in Agile/Scrum environments and have a proven track record of translating complex business needs into user-friendly digital products.
At BOLD, LLC, I successfully defined and executed the vision and strategy for multiple B2C products, resulting in a significant increase in conversion rates and measurable outcomes. My collaborative approach with cross-functional teams has enhanced product adoption and customer satisfaction. I am passionate about leveraging data-informed decision-making to drive product success and continuously improve user experiences.
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Work history, roles, and key accomplishments
BOLD, LLC
Jan 2023 - Jan 2025 (2 years)
Defined and executed the vision, strategy, and roadmaps for multiple B2C products across U.S. and international markets; partnered with engineering, design, and localization teams to align product direction with market needs and business goals. Led the design and launch of new onboarding and personalized experiences, resulting in a 14% increase in CVR and a 6.4% lift that contributed to an adjuste
Abarca Health
Jan 2020 - Jan 2023 (3 years)
Led Agile teams to deliver healthcare platform enhancements that improved claim processing speed by 12%, optimizing care access for over 4M members. Translated regulatory and operational requirements into actionable backlogs for 60+ modules, ensuring CMS and HIPAA compliance. Spearheaded the redesign of two major platform modules, enhancing usability scores by 27% and increasing user task efficien
Connect Assistance
Jan 2018 - Jan 2020 (2 years)
Led product management for B2B and B2C technology initiatives, including websites, mobile apps (iOS and Android), and Progressive Web Apps, delivering solutions for 15+ companies across Puerto Rico and Latin America. Collaborate cross-functionally with engineering, operations, and marketing teams to oversee product development, QA, and release cycles—ensuring successful outcomes for both clients a
Pontifical Catholic University of Puerto Rico
Jan 2017 - Jan 2019 (2 years)
Conducted extensive research for a dissertation titled 'The Effect of Age and Birth Amount in Body Image Perception in Puerto Rican Women.' This involved in-depth analysis and data collection to contribute to the field of clinical psychology.
Connect Assistance & Velox24
Jan 2017 - Jan 2018 (1 year)
Interpreted plans and specifications to analyze, coordinate, implement, and develop technology projects. Supervised project development to ensure compliance with client requirements and specifications. Managed time distribution among developers by prioritizing client requests and requirements.
Velox24
Jan 2016 - Jan 2017 (1 year)
Provided guidance to operations on the inspection and acceptance of processes and procedures. Conducted quarterly internal and external audits for clients, assessing compliance with regulatory requirements and identifying areas for risk mitigation. Supported internal resources in obtaining requested information, problem resolution, and identifying opportunities for improvement.
Sageza, LLC.
Jan 2010 - Jan 2015 (5 years)
Performed various accounting tasks and responsibilities. Managed financial records and assisted with daily accounting operations.
Degrees, certifications, and relevant coursework
PhD in Clinical Psychology, Clinical Psychology
Completed a doctoral program focusing on clinical psychology. The program provided advanced training in psychological assessment, diagnosis, and therapeutic interventions.
Coursework in Clinical Psychology, Clinical Psychology
Participated in a program at Centro Internacional Sanjuanista (CITeS) in Ávila, Spain. This experience likely enhanced understanding of international perspectives in clinical psychology.
BA in Psychology, Psychology
Obtained a Bachelor of Arts degree in Psychology. This foundational education covered core psychological theories, research methods, and human behavior.
Coursework in Psychology, Psychology
Undertook studies in Psychology at Universidad Complutense de Madrid. This experience provided an international academic perspective on the field.
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