At Spike DDB, I led multidisciplinary creative teams developing brand, customer experience, and integrated marketing ideas for global brands, including Cadillac, WW, and Hallmark. I translated strategic and business challenges into creative concepts and customer-centered experiences.
At JWT - Wunderman Thompson, I led creative and experience initiatives using design thinking, human-centered design, and service design. I developed customer journeys and experience concepts that connected brand, technology, and business objectives.
As an independent consultant, I advise organizations on strategy, innovation, customer experience, and organizational effectiveness. I facilitate leadership sessions that turn complex challenges into strategic narratives, opportunities, and action.
