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Lisa Feren

@lisaferen

I create award-winning branded content and editorial strategies across digital channels.

United States
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At Delta Delta Delta Fraternity, I lead editorial strategy and produce branded content for national marketing campaigns, fundraising, membership programs, housing communications, and events. I write and edit across email, newsletters, magazine features, podcasts, websites, blogs, executive communications, and social media.

Through Handcrafted Marketing, I build content strategies, websites, and integrated campaigns for small businesses, entrepreneurs, and startups. I bring 10+ years of experience shaping brand voice, managing editorial calendars, using performance insights, and delivering audience-first storytelling; my editorial work earned a 2025 first-place magazine excellence award from the Fraternity Communications Association.

Experience

Work history, roles, and key accomplishments

SH

Group Sales Manager

Starwood Hotels / W Hotels

Dec 2000 - Dec 2004 (4 years)

Managed group sales for Starwood Hotels and W Hotels, driving revenue through strategic sales initiatives.

Education

Degrees, certifications, and relevant coursework

Sam Houston State University logoSU

Sam Houston State University

Bachelor of Business Administration, Marketing

Bachelor of Business Administration in Marketing with a minor in Fashion Merchandising.

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