At LTD Connect/Tractru, I lead the team planning and placing digital advertising across Google Ads, Meta, The Trade Desk, Google DV360, OpenAI, and TikTok. I present campaign plans, workload updates, new-business proposals, and advertising recommendations to leadership and clients.
I've built my digital media career across MHP/Team SI and Tinuiti, managing programmatic display, CTV, search, social, ecommerce, reporting, budgets, and campaign optimization. Earlier, I worked in journalism, content production, account management, and media relations, bringing strong writing, editing, reporting, and client communication skills to digital advertising.
