Open to opportunities

Adrian Garcia

@adriangarcia2

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AI-driven growth leader with expertise in paid media strategies.

Zimbabwe

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What I'm looking for

I am looking for a role in a remote-first, innovation-driven company that values collaboration and offers opportunities for professional growth.

I am a strategic marketing leader with over 9 years of experience managing media budgets exceeding $5M. Currently, I serve as the Director of Paid Media at PMP Marketing Group, where I have successfully scaled campaigns across Google, Meta, and programmatic platforms. My efforts have resulted in a remarkable 32% increase in lead volume while simultaneously reducing the cost per conversion by 12% across 28 accounts.

Throughout my career, I have introduced AI-powered reporting automation that has saved approximately 80 hours per month across departments. I have led cross-functional teams of analysts, creatives, and developers to build integrated campaigns that align with brand and growth goals. My expertise in leveraging AI and automation has driven significant KPI improvements, and I am passionate about translating business objectives into actionable paid media plans.

Experience

Work history, roles, and key accomplishments

Current

Director of Paid Media

Current

PMP Marketing Group

Mar 2024 - Present (1 year 2 months)

Scaled campaigns across Google, Meta, and programmatic platforms, achieving a 32% increase in lead volume while reducing Cost per Conversion by 12% across 28 accounts. Introduced AI-powered reporting automation that saved approximately 80 hours/month across departments. Led a cross-functional team to build integrated campaigns aligned with brand and growth goals, and developed universal processes

Google Ads Meta Ads Programmatic Advertising Automation Strategic Planning Stakeholder Management Revenue Forecasting

Paid Search Manager

Assembly Global

Mar 2020 - Mar 2024 (4 years)

Managed, optimized, and planned PPC campaigns that doubled KPIs from previous benchmarks, acting as the main point of contact for clients, internal departments, and third parties. Developed roadmaps and strategic forecasts based on historical data, and created processes to automate team tasks. Successfully managed and maintained annual budgets exceeding $5,000,000 for multiple clients.

Google Ads Client Management Forecasting Budget Management Data Analysis Process Automation Google Analytics Shopify Search Engine Optimization

Director of Paid Media

PMP Marketing Group

Mar 2024 - Present (1 year 2 months)

Scaled campaigns across Google, Meta, and programmatic platforms, achieving a 32% increase in lead volume while reducing Cost per Conversion by 12% across 28 accounts. Introduced AI-powered reporting automation that saved approximately 80 hours/month across departments and led a cross-functional team to build integrated campaigns. Developed universal processes for billing, pitches, and POVs to tra

Paid Media Automation Campaign Strategy Stakeholder Management Google Ads Meta Ads Programmatic Advertising Lead Generation Budget Management

Paid Search Manager

Assembly Global

Mar 2020 - Present (5 years 2 months)

Managed, optimized, and planned PPC campaigns that doubled KPIs from previous benchmarks, acting as the main point of contact for clients and internal departments. Developed roadmaps and strategic forecasts based on historical data to align with client goals. Automated team tasks and managed annual budgets exceeding $5,000,000 for multiple clients.

KPI’S Client Management Forecasting Budget Management Process Automation Google Ads Google Analytics Search Engine Optimization Data Analysis

Education

Degrees, certifications, and relevant coursework

California State University, Long Beach

Bachelor of Science in Business Administration and Marketing, Business Administration and Marketing

Obtained a Bachelor of Science degree with a focus on Business Administration and Marketing. The curriculum provided a strong foundation in business principles and marketing strategies.

Riverside City College

Associate in Arts in Administration and Information Systems, Administration and Information Systems

Completed an Associate in Arts degree specializing in Administration and Information Systems. This program equipped me with essential skills in administrative practices and information technology.