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Lindsay RediferLR
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Lindsay Redifer

@lindsayredifer

Content strategist for Ally Marketing Systems who created a regulatory explainer that generated 50+ sales.

United States
Message

What I'm looking for

I work with brands that want clear, data-backed content strategy balancing SEO visibility, AI citability, and editorial quality. I help make messaging consistent, compelling, and aligned with business goals.

At Ally Marketing Systems, I created a regulatory explainer one-pager that generated 50+ sales and built guides that expanded client email lists to over 1,000 subscribers. I shape service pages, pillar content, and blogs to support clarity and conversion.

As a Toptal freelancer, I work on email marketing, SEO, and web copy. Across my work, I’ve turned executive interviews into narratives used by Charles Koch in his book and created content for campaigns that improved effectiveness by 30%.

Experience

Work history, roles, and key accomplishments

Toptal logoTO
Current

Toptal Freelancer

Jun 2026 - Present (4 months)

Hire me at TopTal for email marketing, content, newsletters, SEO, AEO, Web Copy, Landing Pages, Direct Response Copy, and more. The platform makes sure you get exactly what you need from me and fellow vetted, tested, and pre-interviewed freelancers. Use my link to check it out.

Maritur DMC Travel Company logoMC
Current

Content Strategist

· Led independent content governance and voice development for corporate travel marketing
· Created case studies, destination guides, and success stories tailored to leadership and sales audiences
· Increased website traffic by 25% through optimized messaging and strategic content planning
· Designed and managed content calendars without supervision, ensuring consistency across all channels
· Cond

Koch logoKO
Current

Contributing Writer

· Conducted in‑depth interviews with 6 executives to capture strategic vision
· Shaped 5K word narratives later used by Charles Koch in his book
· Produced editorial content translating complex corporate strategy into accessible stories

Ally Marketing Systems logoAS
Current

Content Strategist

· Directed editorial calendars and structured content across multiple channels
· Produced service pages, pillar content, and blogs optimized for clarity and conversion
· Created a one‑pager that generated 50+ sales by clarifying regulatory changes
· Built guides that expanded client email lists to over 1000 subs

Fusemate logoFU
Current

Digital Marketing Manager

· Produced long‑form SaaS and healthcare content improving campaign effectiveness 30%
· Developed landing pages, hero sections, and calls to action optimized for SEO
· Collaborated with PR, SEO, and design teams to align copy with brand visuals
· Built AI‑assisted copy systems to accelerate production

Red Thread Marketing logoRM

Freelance Content Writer

Jul 2018 - Nov 2024 (6 years 4 months)

I take all of my writing and marketing experience and put it to work for all of my clients. I can write, format, and publish your book, then craft a high-converting blurb, clickable ads, marketing emails and more made for you and for your brand. Get on my calendar today.

Fusemate: Marketing Support logoFS

Head Copywriter/ Content Writer

Mar 2019 - Jun 2024 (5 years 3 months)

Drafted SEO-focused digital marketing copy in a marketing start-up for 50+ brands.
Developed content marketing strategies to increase conversion for each client by 50%
Collaborated on creative messaging on over 1000 posts, emails, and ads across digital platforms.
Utilized brand styles to eliminate confusion and increase engagement by 25%
Balanced multiple campaigns, creating 6 to 10 projects each

HotGhostWriter logoHO

Nonfiction ebook writer

Feb 2020 - Nov 2022 (2 years 9 months)

Collaborated with over 10 clients on book topics, format, and style for publication
Researched topics like LGBTQIA+ mental health, real estate investment, and narcissism to write 30,000-word books
Maintained a high level of organization and acute attention to detail and accuracy.
Achieved bestseller status for one client and generated over 2,000 sales
Collaborated on and helped lead professional d

Teachers Latin America logoTA

Content Writer

Jun 2018 - Jul 2020 (2 years 1 month)

Wrote and edited over 100 articles including headlines, profiles, and photo essays
Organized a content calendar and interview appointments for 60+subjects
Set and met weekly deadlines for stories, and took original photos for each article
Published weekly content on a WordPress website for subscribers and job-hunters
Assisted with recruiting events, online recruiting, and follow-ups with teacher

AMS - no company page logoAP

Ad Copywriter/ Content Writer

Dec 2018 - Jan 2020 (1 year 1 month)

Generated short, high-converting ads for authors on Amazon.com
Increased authors' sales by an average of 30%
Promoted lines of products like book series and author collections
Created each ad on a tight timeline
Collaborated with a hybrid team on banners, long and short ads.

Education

Degrees, certifications, and relevant coursework

DI

DigitalMarketer

Certified Email Marketing Specialist

Issued Aug 2023

DI

DigitalMarketer

Certified Search Marketing Specialist

Issued Sep 2023

DI

DigitalMarketer

Direct-Response Copywriting Specialist

Issued Jan 2021

DI

DigitalMarketer

Community Management Specialist

Issued Sep 2020

US

University of Sunderland

Post Graduate Certificate in Education

Issued Aug 2013

US

University of Sunderland

Post-Graduate Certificate, Education

2012 - 2013

In-Depth studies of Education, particularly for international, EAL mixed-level Classrooms

US

University of Sunderland

PGCE, Education

2010 - 2011

This was a great opportunity for me to up my game in education. I use a lot of the communication and research skills for my marketing work, so I'm eternally grateful.

UI

University of Idaho

Bachelor's degree, Journalism and Mass Media

1999 - 2003

At U of I, I gobbled up every piece of media knowledge available. Sound production, live broadcasting, filmmaking, editing, article writing, even photography. It was a great time and I still use all of those skills even as the market changes.

UI

University of Idaho

Bachelor of Science (BS), Mass Communication/Media Studies

1995 - 1999

Filmmaking, Radio Production, KUOI station DJ/Librarian, Theater Tech, Lighting and Set Design,

Tech stack

Software and tools used professionally

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