
Lindsay Redifer
@lindsayredifer
Content strategist for Ally Marketing Systems who created a regulatory explainer that generated 50+ sales.
What I'm looking for
At Ally Marketing Systems, I created a regulatory explainer one-pager that generated 50+ sales and built guides that expanded client email lists to over 1,000 subscribers. I shape service pages, pillar content, and blogs to support clarity and conversion.
As a Toptal freelancer, I work on email marketing, SEO, and web copy. Across my work, I’ve turned executive interviews into narratives used by Charles Koch in his book and created content for campaigns that improved effectiveness by 30%.
Experience
Work history, roles, and key accomplishments
Hire me at TopTal for email marketing, content, newsletters, SEO, AEO, Web Copy, Landing Pages, Direct Response Copy, and more. The platform makes sure you get exactly what you need from me and fellow vetted, tested, and pre-interviewed freelancers. Use my link to check it out.
Content Strategist
· Led independent content governance and voice development for corporate travel marketing
· Created case studies, destination guides, and success stories tailored to leadership and sales audiences
· Increased website traffic by 25% through optimized messaging and strategic content planning
· Designed and managed content calendars without supervision, ensuring consistency across all channels
· Cond
Contributing Writer
· Conducted in‑depth interviews with 6 executives to capture strategic vision
· Shaped 5K word narratives later used by Charles Koch in his book
· Produced editorial content translating complex corporate strategy into accessible stories
Content Strategist
· Directed editorial calendars and structured content across multiple channels
· Produced service pages, pillar content, and blogs optimized for clarity and conversion
· Created a one‑pager that generated 50+ sales by clarifying regulatory changes
· Built guides that expanded client email lists to over 1000 subs
Digital Marketing Manager
· Produced long‑form SaaS and healthcare content improving campaign effectiveness 30%
· Developed landing pages, hero sections, and calls to action optimized for SEO
· Collaborated with PR, SEO, and design teams to align copy with brand visuals
· Built AI‑assisted copy systems to accelerate production
I write and manage emails for 1M+ campaigns to cold and warm leads on behalf of our biggest clients.
I take professional leaders' stories and turn them into incredible articles and books for publication. All I need is a call and I'm off to the races.
I take all of my writing and marketing experience and put it to work for all of my clients. I can write, format, and publish your book, then craft a high-converting blurb, clickable ads, marketing emails and more made for you and for your brand. Get on my calendar today.
Drafted SEO-focused digital marketing copy in a marketing start-up for 50+ brands.
Developed content marketing strategies to increase conversion for each client by 50%
Collaborated on creative messaging on over 1000 posts, emails, and ads across digital platforms.
Utilized brand styles to eliminate confusion and increase engagement by 25%
Balanced multiple campaigns, creating 6 to 10 projects each
SEO-powered articles written with incredible panache and style to drive organic traffic to Maritur DMC's website.
Collaborated with over 10 clients on book topics, format, and style for publication
Researched topics like LGBTQIA+ mental health, real estate investment, and narcissism to write 30,000-word books
Maintained a high level of organization and acute attention to detail and accuracy.
Achieved bestseller status for one client and generated over 2,000 sales
Collaborated on and helped lead professional d
Wrote and edited over 100 articles including headlines, profiles, and photo essays
Organized a content calendar and interview appointments for 60+subjects
Set and met weekly deadlines for stories, and took original photos for each article
Published weekly content on a WordPress website for subscribers and job-hunters
Assisted with recruiting events, online recruiting, and follow-ups with teacher
Generated short, high-converting ads for authors on Amazon.com
Increased authors' sales by an average of 30%
Promoted lines of products like book series and author collections
Created each ad on a tight timeline
Collaborated with a hybrid team on banners, long and short ads.
Teaching language skills; writing and speaking, Teaching online journalism/blogging to university students, created and led an art class and a photography club, helped students set realistic career goals and find the right programs/foundations to help them reach those goals.
Education
Degrees, certifications, and relevant coursework
DigitalMarketer
Certified Email Marketing Specialist
Issued Aug 2023
DigitalMarketer
Certified Search Marketing Specialist
Issued Sep 2023
DigitalMarketer
Direct-Response Copywriting Specialist
Issued Jan 2021
DigitalMarketer
Community Management Specialist
Issued Sep 2020
University of Sunderland
Post Graduate Certificate in Education
Issued Aug 2013
University of Sunderland
Post-Graduate Certificate, Education
2012 - 2013
In-Depth studies of Education, particularly for international, EAL mixed-level Classrooms
University of Sunderland
PGCE, Education
2010 - 2011
This was a great opportunity for me to up my game in education. I use a lot of the communication and research skills for my marketing work, so I'm eternally grateful.
University of Idaho
Bachelor's degree, Journalism and Mass Media
1999 - 2003
At U of I, I gobbled up every piece of media knowledge available. Sound production, live broadcasting, filmmaking, editing, article writing, even photography. It was a great time and I still use all of those skills even as the market changes.
University of Idaho
Bachelor of Science (BS), Mass Communication/Media Studies
1995 - 1999
Filmmaking, Radio Production, KUOI station DJ/Librarian, Theater Tech, Lighting and Set Design,
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
authory.com/LindsayRediferSalary expectations
Social media
Job categories
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