Open to opportunities

Rachael 2

@rachael2

Message

SEO-focused copywriter and content strategist delivering measurable growth through storytelling.

United States

Message

What I'm looking for

I’m looking for a role where I can own SEO-focused content strategy and writing, use analytics to continuously improve performance, and collaborate cross-functionally. I’m especially motivated by brands that value clear storytelling, measurable outcomes, and mentoring.

I’m a freelance copywriter and content strategist who turns ideas into high-impact, SEO-focused content that drives measurable results. I blend strong storytelling with data-driven decision-making to improve engagement, conversions, and overall campaign performance.

Across freelance and agency work, I’ve increased website traffic by up to 40% and boosted audience engagement by over 40% through strategic SEO and content initiatives. I’ve also improved conversion and lead generation metrics across diverse campaigns by double-digit percentages, and I’ve led digital content strategy that raised ticket sales by 25%.

What sets me apart is my ability to collaborate and elevate teams: I’ve streamlined content workflows, mentored junior writers, and improved turnaround time while maintaining quality. I also draw on my experience teaching as an English professor, using interactive, structured approaches to help audiences understand and connect with complex ideas.

Experience

Work history, roles, and key accomplishments

Freelance Copywriter

Bare Necessities

Jan 2021 - Jan 2022 (1 year)

Boosted website traffic by 20% and improved search rankings for 10 targeted keywords through SEO-focused content. Wrote plus-sized women’s fashion product copy that increased online sales by 15% and built consistency using a content style guide.

SEO Content Writing Product Copywriting Style Guide Remote Collaboration

Education

Degrees, certifications, and relevant coursework

St. Bonaventure University

Master of Arts (M.A.), English

Grade: Honors; GPA: 3.8; teaching scholarship

Activities and societies: Contributed to planning a university poetry conference (2016).

Earned an M.A. in English from St. Bonaventure University, graduating with honors and a GPA of 3.8. Awarded a teaching scholarship and contributed to planning a university poetry conference.

Hilbert College

Bachelor of Arts (B.A.), English

Grade: Summa cum laude; GPA: 3.9; English Achievement Award (2017)

Activities and societies: Member of Sigma Tau Delta (English Honors Society).

Earned a B.A. in English from Hilbert College, graduating summa cum laude with a GPA of 3.9. Received the English Achievement Award and was a member of Sigma Tau Delta.